Social media marketing is a big part of many SME’s online marketing strategies. However, we know it can get frustrating when you feel like you’re doing everything right and still not getting results. You’re posting consistently across different platforms and you’ve got some well-written posts. But you’re still not getting the results you deserve. Well, these could actually be some of the reasons why social media marketing isn’t working for your SME.
You’re using the wrong social platform
Not every social media platform is going to be suitable for your SME. Before undertaking a full social media schedule think about which social platforms your potential customers use. For example, if you’re a local independent coffee shop LinkedIn probably isn’t going to be the best platform for you. Instead, try something like Instagram where you can post latte art, delicious pastries and happy customer selfies.
You’re spread too thin
We’re big fans of doing one or two things really well. Instead of trying to do everything mediocrely. After all, we don’t want to be a jack of all trades but a master of none. So focus on one or two social media platforms where you think your customers will be. Give the channels your full attention and spend time crafting relevant posts with accompanying visuals.
You’re not getting personal
Social media marketing is all about sharing stories. So if you’re not getting personal or sharing a meaningful narrative, you’re not going to get any results. Talk about things that will make a difference to your customers. It doesn’t just have to be about services or products either. A lot of SMEs actually make the most waves on social when they talk about more “raw” subjects. Like how your business works behind the scenes or how their founders started.
We hope you’ve learnt some good reasons why social media marketing isn’t working for your SME and are now ready to improve your own social strategy. If you need any more assistance with your social media marketing or any other online project then please get in touch. We’d love to hear from you and see if we can lend a helping hand. Until next time – happy marketing!