It’s the end of January and the end of our first month’s worth of web news round-ups. This month has been great for web design and web development news and this last week is no exception. Let us take you through our favourite web news stories from SEO web design and email marketing hacks to software updates and beautifully designed websites.
1. Sketch 3.5 Update
Web designers and budding digital artists alike will be happy to know that one of their favourite programmes, Sketch, has a brand new update ready and waiting for them. Although the changes are not massive, the team behind Sketch have finally resolved all of those pesky bug problems. We suppose this will improve the programmes overall performance and attract some more professional designers who were perhaps rather dubious of the programmes all too common bugs. In addition to this, there are also some new programme refinements but you can read more about that here. Here’s to better bug-free software!
2. SEO Web Design
In this day and age, SEO is a pretty important factor for any website. Most people believe that SEO is all to do with words and not much else. But what if we could tell you the opposite? What if we could tell you that you can actually accomplish some white hat SEO strategies through your web design? Well, you can. This handy five step guide shows you exactly how to achieve an SEO friendly website strictly through design aspects. Although these tactics are full-proof we still suggest that you improve your SEO through all other available means too.
3. Perfectly Patterned Web Designs
We are suckers for a beautifully aesthetic web page. Heck! That’s why we create them. But this next feature evoked some true web designer envy. Why didn’t we think of these stunning designs? If you are of a creative or artsy disposition then you will definitely want to take a look at this list of websites. Each design has a pattern for the background, however, these backgrounds can be animated, hand-drawn, photos, videos or even typefaces. You can even click on each site and play around with some of the backgrounds. This refreshing article really showed us that the possibilities of web design are indeed endless.
4. Email Marketing Hacks
Email marketing has been on the up and up and with 91% of consumers checking their inbox daily it is an effective way to grab their attention. Email marketing has an ROI (return on investment) of 4300%! So why wouldn’t you want to give it a go? These four tactics are easy to follow and require very little knowledge of email marketing. This inspired us to begin our email marketing rampage ourselves (which you can sign up to on the bottom of this page). In addition to our emails, we suggest you keep watching this space for more exciting stuff about email marketing coming soon!
5. Personalised User Experience
If you know us then you probably know that we bang on about the importance of user experience all the time. But it seems that we’re not the only ones who have an obsession (see, we told you it’s important!). Brands have caught on to the idea that user’s want a personalised experience and are now utilising it in their web designs. However, there is such a thing as too much personalisation and you can run the risk of being an internet creeper or just plain annoying. You know; the adverts that follow you all over the internet, pop-ups persuading you to return to an abandoned purchase even companies’ cataloguing what ads you’ve previously clicked on. But have no fear, this handy article will show you how to create a personalised user experience without the stalker-like tendencies.
That’s a wrap for January! But don’t worry we will see you in February for more web design and web development news updates!
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!