Happy Friday everyone! You all know the drill by now; another working week passes, another web news round-up to sum it all up with is produced. We’ve been scouring the internet this week to bring you the best it has to offer from web design and user experience to artificial intelligence and social media marketing.
The future of UX.
UX (user experience) should be at the core of every single web design out there. Currently, majority of web designers design around the user experience. But what does the future hold for UX? Well, in the near future it’s not just going to be designers and developers striving for amazing UX but business leaders, entrepreneurs and CEOs. People are finally starting to understand that UX does directly affect business performance, however, they also know that you cannot risk sacrificing user value for results. The two now go hand in hand. So here’s to the future of UX and better business for the digital world!
Using AI to create UI.
We all know about AI (artificial intelligence) and we all know about UI (user interface) but what happens when you use them together? Well, apparently you can create an invisible UI. What? Yeah, we know it’s confusing. But what’s not confusing is that an invisible UI, in fact, the best kind of UI there is. When a user doesn’t notice an interface, it’s doing its job because the user doesn’t have to think about it. But how exactly does AI create this? Well, with technology advancing more and more we have improved human to machine and machine to human interaction, which means that machines are getting better at understanding what it is we want. Therefore when we programme certain AIs to create digital spaces (like Wix’s AI web designer) they are more in tune with what we want as users and what we want as users is a web space where we don’t have to think, it’s all just laid out in front of us. Thus, an invisible UI.
CTA code snippets.
Everyone wants to improve their CTAs (call-to-actions). After all, these are the components on our websites that change just any old visitor into a potential customer or client. They provide hot business leads and what’s a business without any of those? So why not change your CTAs up a bit? Changing your CTAs is common practice in the digital marketing world because it helps you understand how your audience reacts to certain changes. You can work out what is and isn’t working and apply that new found knowledge to the rest of your website. You can test out all sorts of formats from hover effects and animations to textures and outlines. All you have to do is pop the provided code into your CSS. Easy, peasy!
Sharing the LinkedIn love.
It’s no surprise that LinkedIn hasn’t exactly been the most-loved social media platform. It’s Facebook’s older, more professional and way less fun brother. However, Forbes are finally giving it some credit and sharing the LinkedIn love with all of its readers. Apparently, there are nine reasons why you should love and appreciate LinkedIn from its SEO properties and juice providing links to its keen business focus and vast amount of active users. What do you love about LinkedIn? Send us a message about it or drop us a quick tweet. (Sorry LinkedIn but Twitter is still our favourite!).
Content marketing done right.
We’ll all capable of writing some pretty impressive content, but what’s the point if it’s never going to be seen? Of course, your first port of call is SEO but you also have to promote your content. Of course, there are a multitude of ways to promote your content. But before you decide to do all of them at once and burn yourself out, you should probably evaluate which method is best for your business and content. After all, every business is different and this should be reflected in any marketing strategy you undertake, be it through emails, social media, SEO or content marketing.
That’s it for this week’s web news round-up. We’ll see you back here at the same time next week for more important web news.
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!