There’s always something going on in the world of web that’s why we are back again this week with another web news round-up. This week we’ve seen digital marketing fails, some almost re-design fails and we have a long list of freebies you can get your hands on. What are you waiting for?
1. When digital marketing fails…
You probably hadn’t heard of the Natural Environment Research Council (NERC) until this week when the public voted for their £200 million polar research ship to be called the RSS Boaty McBoat Face. That’s right Boaty McBoat Face. What?! This is a classic example of when crowdsourcing a name from the public in hopes of engaging them goes extremely wrong. To be honest, the when NERC put this public poll out they probably thought that it would be a great way to interact with their audience and spread awareness amongst the public. However, unfortunately, it seems that the online public would rather ridicule your brand than engage with it seriously and NERC aren’t the only example of this. Other brands such as Moutain Dew and Greenpeace have also faced the same fate from crowdsourcing a new name from the public. Don’t get us wrong, though, we are sure there are still members of the online community who do actually want to seriously engage with your brand and don’t want to ruin it in the name of having a laugh. We hope.
2. More fresh resources!
Every once in a while the Web Designer Depot post a 50 plus long list of resources for web designers and web developers. We haven’t shared one with you all for a while so we thought that we’d include one in this week’s web news round-up. As always the majority of them are free and also pretty new. There is a whole wealth of resources from icon bundles and web design templates to user interface sketch kits and plug-in frameworks. However, our favourite has to be the amount of free fonts and typefaces on there. There is something for everyone over on the Web Designer Depot so you better head over there now and grab yourself a freebie!
3. Colour palette generator
You’ve probably already read our article about choosing the perfect colour palette for your website but this next piece of news eliminates all of the “how-to” for you. Perfect for the indecisive or fickle designer the material design colour generator allows you to choose two colours and then puts a palette of eight colours together based on your preferences. However, don’t expect anything outlandish, all of the palettes are pretty standard and based on the material design model. So if you want something a bit more different unfortunately you’ll still have to do a lot of the choosing and thinking for yourself. Still, it is a handy resource when you’re designing some pretty standard websites.
4. Airbnb re-design
Remember when Uber redesigned their brand and it was a huge fail? It even resulting in a few people getting fired! Well, another famous brand, from a similiar generation and start-up plan, Airbnb have officially re-designed their whole entire app. The main changes in the app are mainly to do with the search journey. All of the steps have been streamlined and minimised in the hopes of simplifying the user journey and just makiung things alot easier to view and book. Whilst But what do the critics think? Well… they actually like it! One journalist over at Wired praised the re-design claiming that it is “significantly less infuriating” and he can actually find what he is looking for. It actually looks like Airbnb have made a conscious effort to improve their user experience and user interface. Well, tech gurus at Airbnb it looks like you get to keep your jobs…this time.
5. The invisible revolution
Are you finding it hard to keep up with all of the latest tecnology? Or do you find it hard to get your head around artificial intelligence? Or even cloud technology? Well, someone at Microsoft has put it all into this handy article for you. The main subject is that even though technology is part of our everyday lives, some of the most powerful technology we do not even see. For instance the cloud. The article’s author then makes a very good point that technology is all moving in the direction of becoming invisible. Hence the invisible revolution. What do you think? Do you think invisible technology is where we’ll all be heading in the future? Tweet us or send us a message on Linkedin to continue the debate.
That’s it for this week’s web news round-up. We’ll see you back here at the same time next week for more web news!
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!