If you’re a regular reader than we are sure you know the drill by now. Another work week has ended so that means another web news round-up. Quite honestly we don’t know how we’d conclude our week without them. This week we’re going to be talking about Netflix’s new logo, Twitter teaming up with artificial intelligence and a huge Adobe CC update that’s coming your way very soon. Want to know more? Keep on reading…
1. Netflix’s new logomark.
We all know about Netflix. Whether you like it or loathe it we know that you’ve heard of it. Anyway, this week the video streaming service released a new logomark. For those of you who aren’t sure what a logomark is, it is a logo which is used across marketing channels where the larger logo will not fit. For instance, on mobile, in apps, on buttons, you get the picture. The new logomark features the iconic Netflix red however their branding team seem to have introduced a new element. Making up the “N” is a ribbon type technique (that seems to be cropping up everywhere lately). Design thought-leaders are speculating whether or not this could trigger a complete re-brand of Netflix. What do you think of the new logomark and do you think this could be the start of a brand new Netflix? Tweet us to tell us your thoughts.
2. Major Adobe CC update.
Any web designer that calls themselves a professionals knows about Adobe CC (creative cloud). And boy, is it time to get excited because this week Adobe announced the release of a huge update. This mammoth of an update is going to span across the whole entire Adobe CC network. There are going to be a few newly added features to photo editing applications, a few new exciting updates for Stock and of course, an improved and enhanced user experience throughout. You can say what you like about Adobe, but whenever a new update comes out you can guarantee that the user experience is going to be upped. If you want to learn more about the new update you can see it in its full glory including screenshots over on the Creative Bloq.
3. Twitter buys into artificial intelligence.
Twitter hasn’t really had a good year. Sign-ups have gone plateau, stocks are decreasing and of course one of the most memorable hashtags of the year #RIPTwitter. However the social media giant is attempting to pick up the pace by investing over 100 million pounds in a London based artificial technology company, Magic Pony. But how is this Magic Pony going to breathe life into the dying bird? Well, apparently Twitter is looking at getting more into the machine learning game. We’re not sure exactly what Twitter want out of this new relationship but we’re sure its got something to do with video. Magic pony have been pushing virtual and augmented reality for quite a while and Twitter has decided it wants in.
4. Expanded text ads.
Any marketer or web enthusiast knows what we’re talking about when we say PPC or pay-per-click. But do you know what we mean when we say expanded text ads? If the answer is yes, well done for doing your PPC homework, if not, we’ve got you covered with this next story. Basically, Google (basically the godfather or PPC) announced that they would be adding on an expanded text ads features. Expanding text ads will sport two headlines instead of one and one description instead of two. So how do you know whether or not your current ads will fit into the new format? That’s where the expanded text ad preview tool comes in. Simply copy and paste your ad in and viola! You’ll be shown exactly what it will look like. It’s as easy as that!
5. Facebook 360 degree video.
We know that Facebook’s 360 degree video isn’t exactly new but we wanted to dedicate just a little bit of our web news round-up to it. Why? Well, simply because video, especially a 360 degree one, is a great content marketing tool. Video marketing is on the rise and the competition to create a viral video is higher than its ever been before. That’s why we think 360 degrees is the way to go. There still aren’t that many brands doing it and it could give your content marketing strategy the edge it needs. Take these 10 popular 360 degree brand videos for instance. All of them are different but each one has a different story. Some of them present an actual news story, like Buzzfeed’s whose video shows the aftermath of the California valley fires. Whereas some are used to sell a product or develop brand awareness like GoPro’s Tahiti surfing video. How will you use Facebook’s 360 degree video? Tweet us and let us know your thoughts.
That’s it for this week’s web news round-up. We’ll see you back here at the same time next week for more important web news.
As always, don’t hesitate to contact us if you need any assistance with your web design or web development projects. Also, if you have found a story or want one of your stories featured in our future weekly round-ups please tweet us or send us a message on Linkedin. Happy designing!