The end of 2021 is fast approaching. So we’d like to wrap up the end of the year by celebrating some of our favourite trends we’ve seen in web design. As usual these aren’t necessarily “trends” as such. They are more design elements that we’ve been seeing more often that we’ve enjoyed for whatever reason. Without further delay these are our favourite web design trends of 2021.
Minimalism and flat design
We’ve said it before and we’ll say it again – minimalism web design is timeless. By mentioning minimalism and flat design we are kind of defeating the purpose of talking about “trends” because it is a true classic style and will be for years to come. Minimalism web design is so versatile and can be applied to any sort of website. Keeping your web design sparse also helps with user-experience and to streamline the user journey. This makes you website easier to navigate as there is less to look at and get lost in. In short, it’s great for conversions and user-friendliness.
It’s well known that trends often come around in cycles. Just look at fashion, the 70s, 80s and 90s have all seemed to have revitalisations over the last few years. And the same goes with web design trends – in this case, fonts. Over the last year we’ve seen many a trendy website donning fonts like circus, love craft and roman gradient. Depending on your business and what font you decide to use, it can give your website a more whimsical effect. Additionally, it can create a feeling of nostalgia for certain audiences – making them feel welcomed and at ease due to the feeling of familiarity.
This is definitely the marmite of web design trends on our list but we love it. Horizontal scrolling has enabled web designers to show the stories of their websites in a completely different way. It isn’t ideal for every user and if you have more “traditional” customers who are used to the typical website experience then we would advise you to steer clear. However if you want to make your website into a storytelling experience then we say go for it. By enabling horizontal scrolling you get more sense of a timeline and something progressing. This is great for websites that need to show processes or story. Furthermore it helps you stand out from your competition, after all how many websites in your industry have you seen with a horizontal scroll? Not many!
3D visuals are still going strong in the world of web design. However, we’ve noticed that not just any 3D visual will do. It should be in line with your branding and incorporate some kind of minimalism not realism. When used correctly 3D visuals really pop out and contrast with the rest of your website to create an eye-catching effect. But it’s not too different that it looks odd. It should be contrasting but cohesive.
We’ve been mentioning “dark mode” in our web design trends posts since 2020. We can’t help it – it just works for almost any business. Darker colours are sometimes easier on the eye, especially when you’ve already been staring at a computer screen all day. So by giving your website a “dark mode” it invites users to relax and feel calm, even cosy if you pair it with the right fonts and visuals. To get the best out of this trend you could enable a switch on your website to turn the lights off. By giving users the option to switch between light and dark modes, you’re not just offering options, you’re allowing your website to cater to the users preferences. And what’s more user friendly than that?
We hope you enjoyed learning more about our favourite web design trends of 2021. What was your favourite web design trend? If you need any further assistance concerning website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!