SEO has always been an important part of digital marketing. Not only does it help your business be found in a sea of other online enterprises. It can also help your business reach potential customers who perhaps wouldn’t have heard of you otherwise. The beauty of online marketing is that there is an endless supply of potential customers out there – you just have to capture them with some simple but effective SEO tactics. That’s why we decided to put together a few of our favourite and easy-actionable top SEO tips for 2022 and beyond.
Keeping it local
Whilst we have said there are a vast amount of potential customers online – it doesn’t mean you should ignore the local ones. This is especially true when it comes to SEO. Localised SEO keywords are always easier to rank for if your business is at a registered address in that area. This is because without trying, these localised keywords will already be on your page in a natural, authentic way. For example, if you’re a Lebanese restaurant based in Wimbledon, you should probably focus on the keyword: “Lebanese restaurant Wimbledon”.
Include conversation terms
In our previous posts we have talked frequently about voice search. Voice search is definitely on the rise. This means people are relying on Siri, Alexa and Google to search for things through conversation. After all, how many times have you asked Alexa what the weather’s going to be like today? Or what cafes nearby serve chai lattes? Therefore you have to make sure that you adapt your website SEO to this. This means including more conversational phrases and keywords in your website copy, meta-data and alt tags.
Content is king
It’s 2022 and content is still king. Even though blogs have seen a slight decline in popularity over the years, they are still one of the top tactics to increase organic traffic. This is especially true if you use your blog to address common pain points or topics within your industry. For example, if you make custom jewellery create a blog post about how to pick the perfect diamond for your engagement ring. This will drive more people to your website that are interested in learning more about your business. They may even be interested in purchasing from your business. Not only that but by writing informative blog posts, you are positioning your business as a thought leader within your industry.
Make quality connections
Link building is still a great way to boost SEO. However always make sure you’re doing it legitimately. Links obtained illegitimately can negatively impact your SEO. So when you are link building ensure that links are placed naturally and within context of the rest of the website. Furthermore, the websites you obtain links from also need to be trustworthy in the eyes of search engines. To clarify this you can always look up the domain authority of the website. The higher the number the more trustworthy and influential a website is.
We hope you’re now ready to use some of our top SEO tips for 2022 and beyond. If you need any further assistance concerning website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!