In July we said farewell to Google’s Universal Analytics. After years of being one of our most reliable and accurate forms of data capture, we had to welcome and learn a new tool. Google’s GA4. Whilst GA4 is similar to Universal Analytics, there were still a lot of changes users had to adapt to. To some, these changes seemed rather challenging and unnecessary. However after deep diving into GA4 we actually think that Google has given us a lot to think about data. So we thought what better way to discuss this than in a blog post about the important lessons GA4 has taught us about data monitoring.
Data is personal
Data is great and can tell us lots of different things about a business. However it can easily become overwhelming if you’re looking for something specific. Data really needs to be personalised for your business goals and the person viewing it. For example, the online marketing specialist probably isn’t interested in the same data as the sales director. In response to this, GA4 has made it even easier to personalise views for these different users. This way every part of the business can view the data they need to improve on their day-to-day tasks without having to spend ages in dashboards and filters.
Data shouldn’t be so complicated
GA4 has been designed to appeal to a wider range of users. There are less “options” to choose from in the sidebar when exploring analytics now. By eliminating a large amount of initial options, the menu is much more manageable and minimal. This makes it much easier to find what you are looking for, especially if you have limited Google Analytics knowledge. By making GA4 more accessible to users, every part of your business will be able to navigate it and find the data they are looking for.
Data is better together
We have said many times in this post that GA4 is more accessible and easier to use for all parts of your business now. But how can these different parts collaborate more in GA4. Well for starters, you can now add more than one data stream to a GA4 property. This means that you can see data from your website and app all in the same place. This is especially useful if you want to compare performance or gather an overall picture of your business’ digital footprint.
We hope you enjoyed reading about the important lessons GA4 has taught us about data monitoring. If you have any questions about GA4 or any other data monitoring tools, make sure you contact us. We’d love to see if we could lend a helping hand. Until next time – happy marketing!