When you run an SME, quite often you can find yourself strapped for resources and time. After juggling being the founder, accountant, marketer and sales rep for your business it’s no wonder that sometimes things to fall into the cracks. That’s why you need to adopt strategies for your business that not only work but are efficient on time too. We know it’s not always easy coming up with new online marketing ideas that are not only quick and easy to execute but also provide a positive return on investment. That’s why we’ve created a list of our top ten quick and easy marketing ideas specifically designed for SMEs. All of them take a matter of minutes to carry out, require very little digital marketing knowledge and can help you reach those extra customers you’ve been looking for.
1. Research your successful keywords
You’re probably already ranking well for a handful of keywords, so why not start off by giving yourself a little confidence boost? All you have to do is sign up to activate Google’s search console. Then it’s simply explained step-by-step within the tool itself.
2. Dig into your not so successful keywords
Now that you’ve seen what you’ve done well – take a look at where you can improve. You can use Google’s search console for this as well. Start with the keywords where you are ranking anywhere between 11 and 25 then see if you can improve on your ranking. Do this by adding new content around these keywords or optimising meta-data.
3. Run your website through a speed test
Search engines use the speed of your website as a determining ranking factor. Why not see how your website’s doing? Run your homepage URL through Google’s PageSpeed Insights tool. Not only will this tell you how fast your website is – it will also tell you what you can do to improve your website’s speed.
4. Create a subscribe or sign-up landing page
Have a mailing list? Make sure to create a dedicated landing page where users can sign up simply and easily. Add it to a prominent space in your navigation bar for optimum exposure.
5. Check out your back links
Backlinks are another determining factor when it comes to how search engines rank your website. The more reputable website that link to your website the better. You can check out your own metrics on Moz.
6. Clean up your own links
When you have links on your website that don’t link to anything search engines will rank you down. Do yourself a favour and crawl your website for broken links. You can use tools for this like Screaming Frog’s SEO Spider. You can download a free version. Once you’ve identified these links either update them with new links or remove them.
7. Try business listings
We wrote a whole article about local business listings and whether they can work for your business or not. Check that out first and then decide to add your SME to Google, Bing, Yelp and more.
8. Create a blog
This one’s pretty obvious and one of the most fun. Create a blog on your website where you answer common problems some of your customers may have. Not only is this helpful – but you could also capture some new customers who are searching for solutions to these common problems online. They get their answer and you get more traffic.
9. Use multimedia
Social media platforms that use video and becoming more and more popular by the day. Think about YouTube, TikTok and IG TV. Try your hand at some of these channels by making a video telling your SMEs story. It’s guaranteed to garner some attention.
10. Research, research, research
Probably not one of the quickest on our list but you can never go wrong with a bit of research. We even created a list of some of our favourite digital marketing resources to learn from. Happy reading!
That pretty much sums up our simplest and easiest online marketing ideas for SMEs. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.
As always, if you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!