Posts

Why Some Web Design Trends May Not Be Working For Your SME

We’re all guilty of trying to keep up with the latest trends – be it fashion, sports, movies, music or web design. However we all must learn that trends are simple just that. They come and go. While they may look fashionable at the time of creation, they’re not always going to remain that way. Additionally, implementing trends for the sake of appearances can actually do your SME more harm than good.

The trend is irrelevant to your SME

This is the first and biggest reason as to why your chosen web design trend isn’t working. For a website to be successful it has to convey the main messages and goals of the business it is presenting. The message needs to be strong, to the point and completely undeniable. So if you’ve implemented a trend that doesn’t aid that messaging then you are diluting the whole point of your website. In the end your business gets lost in a sea of parallax scrolls, micro-interactions and video backgrounds.

The trend brings no value to user experience

If the web design trend isn’t making it easier for users to navigate your website then it has no function. So if the trend serves no purpose it should at least ignite some kind of feeling with the user for it to be deemed a worthy part of the web design. Web design quirks that bring no value to the user experience are simply redundant. After all, these kind of quirks take up space on your website and can potentially slow it down, or dilute your messaging. The complete opposite of what you need for a successful SME web design.

The trend is hindering your website’s main goal

When you create a website you should always have its goal and purpose in mind. A purpose or a goal are the reasons you create a website in the first place. Therefore using a web design trend that gets in the way of this is seriously damaging to your SME’s sales funnel. For example if you use your website to sell items and a complicated web design trend makes it difficult for users to check out – this is simply makes no business sense.

The trend is so obscure that only web designers know what it is

Our final point is actually one of our favourites. When you’re heavily involved in the web design industry and keep up to date with all the latest trends sometimes it becomes difficult to separate a functional trend from one that is just simply “cool”. Once you use this trend, after all the research you’ve put in to it, most people won’t actually know what it is. When users see somethine on a website they are unsure of or confused by this can create a bad user experience.

So those are our simple reasons as to why some web design trends aren’t working for your SME. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

How To Improve Membership Organisations UX

Majority of membership organisations are always on the look out to improve their membership experience and engagement rates. In fact, 75% of membership organisations stated that they wanted to improve membership engagement rates this year. One sure way to do this is to tidy up your online membership experience and UX (user experience). By doing this you are simplifying the user journey and eventually shortening the path to more membership interactions and engagement. But how exactly do you do this?

Read more

How To Create An Engaging Membership Experience Infographic

Here at 3mil, we know that not every membership organisation is the same. We also know that more than 75% of membership organisations want to increase new and current member engagement this year. But how can you increase worthwhile and sustainable engagement? Well, of course, there are a multitude of ways from marketing and SEO to PPC and more. However, today we’re just going to cover what changes you can make to your web design to create a more engaging membership experience. The best bit? It’s all compacted into this handy infographic.

Read more

The Difference Between UX and UI

We’ve already done an A-Z of web design jargon article and there is a summarised definition in there for both UX (user experience) and UI (user interface). However today we want to talk more in detail about them. If you have been reading our blog for a while now then you know that we are all about improving UX and creating simple UI. But, what exactly are UX and UI? How do they relate to one another? And what are the main differences between them?

Read more

How To Pick The Best Images For Your Website

We’ve spoken about most aspects of web design visuals such as how to choose a colour palette, typography matches as well as typography and colour psychology. But what about one of the most important types of visuals? Photos and images are crucial to accompany and strengthen your website and your business. There are many different avenues you can take when it comes to including images that’s why we have compiled this article to show you the best ways to tackle image sourcing and how to decide on the best images.

Read more

9 Web Design Faux Pas and How to Avoid Them

Everybody wants a fashionable and trend setting web design that they can show off to their friends, entice their visitors with and, of course, be proud of. However, there are so many guides out there outlining both good and bad practices that we get confused and overwhelmed by what the perfect design should look like. But fear not, for I have searched the web and found the most unfashionable, has-been web design faux pas that you should all steer clear of whilst on your journey to creating that beautiful website. I’m also going to tell you how to avoid them.

Read more