Posts

Why You Need A New Website This Year

With the “new year, new you” finally off everyone’s radar, we think it’s time to discuss “new year, new website”. While it doesn’t need to be the new year for you to start thinking about a new website, it’s a pretty good reason to explore more possibilities for your business. When we say “new website” it doesn’t necessarily have to be completely new – it could just be re-designed. There are many different reasons as to why you should re-design your website but below, we’re just going to list a few of the most beneficial ones.

To keep up with fast and responsive design

First of all, you need a responsive website if you want to rank in search engines. Also, even if you do have a responsive website at the moment, it may not be tailored to the latest responsive design technology. Not only does responsive design allow your website to fit perfectly onto different screen sizes and types, it also can help improve page speed. Both functionalities of which, Google has made major ranking factors. Therefore if your website it responsive but still rather slow, or fast and not responsive, Google is going to rank you well below the first page.

To boost your SEO

This links into the above point. Re-designing your website can help boost your SEO efforts in a multitude of ways. For starters, if your website is currently not built on a CMS that caters for easy SEO implementation then you could use this as an opportunity to move to a CMS that does. For example, WordPress is a great CMS for those who want to improve their SEO, as many plug-ins and tutorials are available to help you execute basic SEO tasks. Furthermore, re-designing your website in terms of layout could also boost your website’s rankings. By focusing on adding in H1 tags, paragraphs with your chosen keywords and relevant images with alt tags, you could see your business appear higher up in search engines.

To use it as an opportunity to re-brand

If you’ve had the same brand colours and logos for a while they can become quite uninspiring. So why not use 2019 to re-design your entire brand image. This is a great way to put your business back in the spotlight but also a great chance to re-evaluate your business’ messaging and goals. For example, you may have started your freelance business many years ago with the intention of just selling one service – however now you sell many services. Therefore you probably want to re-brand as more of a consultancy service who can cater to different clients’ needs. So you need to change your branding to communicate this more effectively to prospective customers.

To improve user experience

We all know that user experience is paramount when designing any website. How a user clicks through your website and how they get to their final goal is important if you are measuring your online stats and leads. But as time goes on a website that was ideal for users may no longer be so. This is due to changes in trends, user behaviour and ultimately user expectations. Unfortunately for businesses, user’s expectations are changing all the time therefore we must make sure our website’s always change to fulfil their expectations.

So those are the most beneficial reasons why you need a new website this year. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

 

Basic Web Design Tips Every SME Should Know

When it comes to web design alot of people claim to be experts these days. While this is certainly not true, as a SME there are a few ways you can educate yourself about web design. Of course you can go on to YouTube and watch tutorial after tutorial. However as a SME owner you’re job is not to be a web designer. Your job is to market your business in the best way you can. That’s why we’ve put together these web design tips for SMEs.

First and foremost – user experience

User experience is the most important element when it comes to designing a successful website. But what exactly is user experience or as it’s known in the web design world – UX. UX is basically what your audience are getting out of your website. How do they navigate through your website? Are they finding what they want easily? Is it simple to understand? In short, you want to make your website as easy to look through as possible. This way people won’t get frustrated when they land on your page. A great user experience keeps users on your website and this is what you want. For more detail on how to optimise your website for user experience check out this old post.

Think about your brand aesthetics

Now onto what everyone thinks is the most important part of a web design – how your website looks. While, this is not as important as how your website works, it is important for branding. Before you can even think about what your website should look like you need to think about your brands look and feel. What do you want people to think about when they think of your business? How do you want people to feel when they land on your website? Whatever you decide from these thoughts you have to make sure this is communicated consistently across your website. Nobody likes to look at a website that is several different clashing colours or full of various fonts and different sized headings. Make it uniformed. After all if your branding isn’t consistent and professional why would your website visitors think your business is?

What are you trying to achieve?

Or should we say what do you want users to do when they land on your page? Whether you want them to purchase a item, fill out a contact form or subscribe to a newsletter – your website needs to guide them to this. Make it simple for users to do what you want them to do. Put call-to-actions in easy to see places like in your navigation bar, or get them to remain static while the user scrolls. Don’t give users the opportunity to think – put what they need and what you want in right front of them.

Pass your thoughts on to a professional

While it would be nice if everyone could design and develop their own websites it’s still important to hire professionals when needed. Professional web designers not only have the technical ability to use web design software they also know how to think about the strategy behind a website. This means they will be able to help you improve your website’s UX, ensure harmonious branding and guide users to your goals.

So those are our web design tips that we think all SMEs should know. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!