Bare

Leave nothing or everything to the imagination

Bare specialise in superior quality, beautifully designed razor products available through a convenient and cost effective subscription model.

The challenge

The challenge was to create a new brand identity for a female subscription-based razor kit. Bare needed to be a fresh, fun and contemporary brand, appealing to a variety of target markets. It was essential to convey a product that was superior in quality and beautifully designed.

What we delivered

3mil delivered a comprehensive brand identity, working in collaboration with the client, our copywriter and photographer to define the brand personality, proposition, tone of voice and visual identity.

The identity was applied to a number of marketing collateral pieces ranging from direct mail marketing, brochures through to a Shopify website.

  • Workshops
  • Brand development
  • Packaging design
  • Tone of voice
  • Art direction of photoshoot
  • Direct marketing campaigns
  • Information architecture (IA)
  • User experience (UX)
  • Technical specifications
  • Design – Visual concepts
  • User-interface (UI) design
  • Page templates

Matt and Lorna have been instrumental in creating the cool new brand we were looking for.  They then used their huge experience and skill to create advertising that really took advantage of the strong brand to succeed. Creative, pragmatic, and fun – a great creative partner!

Bare Direct Ltd - Paul Adams, Managing Director

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