Website speed is imperative in the modern age. Not only is it a determining SEO ranking factor – it also impacts user experience, bounce rates and more. But how exactly do you make sure your website is as fast as it can be? And what can you do to improve it? Read on to find out our favourite quick and easy ways to speed up your website.
Evaluate your current speed
Before you can even begin to make your website faster, you need to evaluate it’s current speed. There are many tools you can use to do this. However one of the easiest ones to use in our opinion is Google’s PageSpeed Insights tool. Not only is it free, it also tells you what you need to do to speed up your website. Simply pop your URL in and Google gives you your average load speed, how it compares against benchmarks and improvement ideas.
Optimise and compress images
This may not be quick, but compressing images and media files is a very easy way to improve website speed. Take a look at all of your media files and sort them by size. A easy web rule to remember is that images shouldn’t be any larger than 1MB. If you have any that are larger than this, edit them and compress them into web resolution files. You can do this on Photoshop or any other image editing software. If you have quite a lot to compress this could take a while. However the benefits you’ll reap once the media files are compressed are more than a fair tradeoff.
Reduce your plugins and add-ons
If you’re running your website on a CMS (content management system) then you’re bound to have plenty of plugins and add-ons running. Although these can be useful, they can impact your website speed if they are too oppressive or outdated. We suggest going through your plugins on a quarterly basis. Ensure they are all up to date, maintained and used. Then remove any unnecessary or unused plugins when you can. This will help speed up your website.
Redirects can be helpful. However, too many of them can be detrimental to your site speed and SEO efforts. Not only this, but they can be a pain for user experience if not done correctly too. Start off by scraping your entire website for redirects. Then you can ensure the correct ones are used in the right places. Remove any redundant redirects and amend any that are broken.
We hope you enjoyed this article about our favourite quick and easy ways to speed up your website. As always, if you need any further assistance on website related enquiries, like website speed, you can always contact us. Until next time, happy marketing!