Skip to main content
Digital Marketing

SEO in 2023: Trends, Changes and More

By 12 January 2023January 31st, 2023No Comments
membership organisations need to think more like brands

As web professionals we know that the world of SEO is changing all the time. Algorithms are being updated, user behaviour is changing and device preferences are everything! Therefore, in order for our websites to be in the best shape possible, we need to make sure we stay on top of our SEO. This is easier said than done and can be overwhelming, especially because of how quickly things keep changing. That’s why we decided to do a short, snappy roundup post of what to expect from SEO in 2023. And more importantly how to stay on top of SEO trends, changes and more.  

 

Conversational keywords

Search engines are getting smarter and adapting to human behaviour more and more each day. This includes picking up on how we have conversations, because humans search queries are becoming more conversational. Therefore, as someone who wants to capitalise on SEO, you should make sure your website is optimised for long-tail conversational keywords. For example, your coffee shop may be appearing for “coffee shop Wimbledon” but it’s not appearing for “where can I get a chai latte on Wimbledon high street?”. These kinds of phrases are becoming more valuable in 2023 and should start being capitalised on now. 

 

Voice search optimisation 

Similarly to the above point, voice search is very much on the rise. This is mainly because of the increase in smart devices around the average home. Think Alexa, Smart watches and even Smart TVs. All of these devices are designed for voice searches. Therefore with the increase in these devices, there will be an increase in voice search. To optimise your website for voice search you have to think in the same vein as our conversational keywords. What do people say to their smart devices when looking for a business like yours? If your unsure, try getting some guinea pigs to voice search different aspects of your business. Then write down all the phrases they say and start optimising your website from there.   

 

Google’s direct answers

You’ve probably seen Google’s direct answers when you’ve been manically trying to find a solution for something. Things like: “how to cast from my phone to my smart TV” or “how to charge my Amazon firestick” will trigger Google’s direct answers. The good thing about these answers is that users don’t have to leave the search engine page. They can open up the answer there and then and hopefully find a suitable solution. These are becoming more popular as users become more impatient for answers. In order to use these to your advantage make sure you have clear concise content that provides accurate answers to FAQs from your industry. Make the content as rich as possible whilst ensuring you don’t stray from the questions too much. Then who knows maybe Google will use your content in their answers? 

 

Make it snappy!

Website speed is now more important than ever. Like we said earlier, with users attention spans decreasing and impatience increasing, speed is everything. Users are more likely to leave pages that take too long to load and Google knows this. Slower websites have been penalised over the years but never more so than in 2023. Make sure your website is in top health. Compress files where needed, use web optimised images, have a responsive website design. All of these things will help you improve your SEO in the long run.

 

We hope you enjoyed learning more about what SEO in 2023 will look like and start to put some points into practice yourself. If you need any further support on SEO or any other online marketing project then please contact us! We’d be happy to help. Until next time – happy marketing!