Do it yourself website builders are no secret. They’re advertised all over the web and now, even on TV. With low fees and a high-demand for websites, why wouldn’t you consider them? Well, although they can work, we’re here to tell you exactly why you would be better off hiring a web designer and why website builders can actually be a huge headache and not be as simple as they first seem.
You’ve envisioned the website of your dreams. You log into your chosen website building platform and just like that your vision is crushed because there are no templates available that are even remotely like what you imagined. Sound familiar? We thought so. Because website builders are a seemingly low-cost option (we’ll get to this later) they don’t really provide many options for customization. If you have coding knowledge, you could directly edit the code yourself. However, we don’t advise anyone to do this, even if you’re a confident coder because you don’t know this code; even the slightest change could crash your site. And we both know that you don’t want that. Additionally, it is a known fact that building your own code usually creates a more reliable and powerful website. Even if you didn’t want to code your own, a web designer and web developer could very easily create that website you have envisioned. As long as it isn’t too outlandish and the features you want to include are actually humanly possible.
We know what you’re thinking. How can hiring a web designer and/or web developer be cheaper than a do-it-yourself website builder? Well, let us enlighten you. Although website builders are split into monthly costs you will probably end up spending a minimum of £150 per year. That’s not including add-ons or any other extras. Then on top of that, you’ll have to pay for hosting fees, a domain name and any extra plug-ins or add-ons to create more functionality. Did we forget to mention those upgrade fees? That’s right, most website builders charge you more when your site starts to get more popular. They justify this by saying you need a more powerful website, the more visitors you get. Whereas with a web designer and/or developer, the fee will be one upfront cost or you can sort out alternative payment options with them. Included in the cost is usually a whole plethora of items from design, development, research, deployment and more. Also, we don’t have any hidden costs or clauses.
No matter which way you look at it, no website builder actually helps you move your old website over to your new one. All kinds of migration are ignored when it comes to website builders. From simply transferring files like photos and text to redirects. Sure, every website builder has a manual or article telling you how to do this filled with jargon and buzzwords galore but if you’re not fluent in web development then this means nothing. Why not save yourself the hassle and get a team of developers and designers? We can deal with all of the technical parts so you don’t have to, saving you some precious time along the way.
Website builders give you no help when it comes to SEO (search engine optimisation). They may come with an SEO plug-in, extension or setting but nothing beats a website that is designed purposefully for SEO by an actual team of people. Additionally, although these SEO add-ons for website builders can be handy they don’t actually guide you on how to use them or more importantly how to optimise them. They may cost extra too. Furthermore, most of these SEO extensions, particularly the free ones, don’t cover all of the SEO basics like meta titles and descriptions. Hiring a designer, developer or even digital marketer is the only way you can be sure that you’re SEO is being implemented right and that your business is being seen on the web.
The final and probably most important point we want to bring up is knowledge. After all, you hire a web designer or developer because of the knowledge they possess to create and build websites. Without knowledge designers and developers would be useless. So ask yourself this question: do website builders have extensive knowledge? No, but the people who built them do. However to sell their product they have had to make website builders as general as possible to appeal to the wider market. Whereas a designer and/or developer would explore the needs of your specific business and apply their knowledge to create a site that solves all of your specific problems.
If that hasn’t convinced you to scrap the do-it-yourself website builders then maybe these resources will:
As always if you have any questions about web design or need any assistance with any web projects please don’t hesitate to get in touch and we’ll see if we can lend a helping hand. Happy designing!