The NCH is the UK’s leading not-for-profit membership organisation for the Hypnotherapy Profession, promoting and protecting the practice of hypnotherapy in the UK.
The challenge
Being a growing organisation with over 1800 members the National Council of Hypnotherapy has been running since 1973 and needed to create and build a website to replace their existing website which was outdated and difficult to update. They needed a new standout responsive site that drives engagement with their members, driving recruitment of prospective members and informs the general public.
Before
After
What we delivered
A redesigned and built responsive WordPress website which integrates into a reskined version of their existing membership software - aMember Pro.
Key facts of 3mil delivery
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Communicate effectively with three differing audiences – Members, Prospective Members and The General Public
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Created a site that is visually appealing, contemporary and differs from the competitor membership organisations – clear and intuitive navigation, bold typography, strong imagery, ability to add infographics and videos – all within a responsive framework (mobile friendly)
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Use the A member Pro element for the membership but re-skin this so it is in keeping with the website
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Encourage the take up of more membership
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Ability for the General Public to find a Hypnotherapist
