Our branding process

Our branding process is based on the 5 stages we go through when we set out to create a new brand. Our first job is to get under the skin of your business and its personality and values. Then we evaluate it against the competitors in your marketplace. From this we start creating ideas as scamps and style boards to create different look and feels and refine into a defined art direction and messaging framework. We guideline all our work so that it is easy for the brand to be applied going forwards.

5 steps to a new brand

Understand

Workshop / Competitor analysis / positioning matrix

Ideate

Scamps/ Style boards / Messaging

Design

Develop chosen route into key areas

Roll-out

Apply brand to all channels

Document

Guideline all elements

Avtura Brand

Read more about how we created a new standout brand for aviation software specialist Avtura, expressing their values and demonstrating their expertise as the best choice in their marketplace.
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