On our blog, we talk a lot about web design and, more recently, a lot about digital marketing. The two subjects, although both from the web industry, couldn’t be more different. Web design deals with the aesthetics of your website. Whereas digital marketing is more about how you get your audience to interact with your website. But wouldn’t it be great if you could team the pair up to achieve not only a beautiful looking web design but also a web design optimised for digital marketing?
We’ve created this easy to follow tips and tricks guide to show you how you can make sure your web design is optimised for digital marketing purposes. Although these tips can help you build a digital marketing strategy and optimise your site these are just starting points. Digital marketing is a forever changing industry so it’s always important to either keep up with the latest trends or hire a professional to assist you.
Furthermore, when we are talking about digital marketing in this article we are referring to digital marketing as a whole including SEO, content marketing, email marketing and social media marketing. So without further delay here are our tips on how to optimise your web design for digital marketing.
1. Make it responsive
We’ve spoken about the reasons why you need a responsive design before. However, it never hurts to reiterate how it can impact upon your website’s SEO. Since Google’s mobileggedon algorithm update, there is pretty much no chance of a non-responsive website scoring highly in the organic search results. But to cement a solid digital marketing strategy and to achieve more website visitors we want to try our best to be at the top of the organic results. By just making the switch to a responsive web design you could see your website shoot up the ranks.
2. Include a blog
Part of Google’s algorithm when ordering sites and search results is recency. If your website is not active or rarely updated it can affect your SEO and organic search results rankings. Frequently updating your website with new content makes Google see your site as recent and not inactive. However how can you do this without adding on meaningless copy to your existing pages? Cue content marketing. Just make sure that your web design has a blog page. By having a blog page you can frequently post articles, videos and photographs without diluting the meaning of your other important pages. However, remember to keep your blog content original and relevant or face the detrimental SEO consequences.
3. Add social network buttons
Social media is becoming integrated into our everyday lives more so by the day. Every reputable digital marketing expert knows that by utilising social media you are boosting your digital marketing strategy whether it be by link juice, audience reach, engagement or lead generation. The possibilities are endless when it comes to social media marketing. To harness this in your web design make sure that there are buttons on your website in a prominent place linking to your social network accounts so that your audience can connect with you across the web. Additionally, make sure that you include social sharing buttons on your blog content for your audience to share on whatever social network they like.
4. Use space for headings and images
Headings and images, although not imperative for SEO, can help you make a difference in your organic search rankings. When creating your web design make sure that there is space for relevant headings and images in your website. In your headings make sure that you use relevant keywords. Similarly, when adding images into your design make sure that they are complete with an alt tag also including relevant keywords and descriptions. However remember not to stuff your keywords otherwise this could negatively impact your SEO.
5. Incorporate email
When designing your website make sure that you have a mailing list and an email marketing strategy in place. This is one of the fastest growing digital marketing techniques and for very good reason. Email marketing can double conversions rates, increase retention, drive user engagement and much more. In terms of your web design allocate your email list sign up a space on your page where it won’t be overlooked. This will help you grow your email list whilst keeping all of your current users engaged and reaching out to new ones.
6. Optimise landing pages
Do you use PPC advertising? Or have any active marketing campaigns that aren’t directly on your website? If the answer if yes, you better design some landing pages. Landing pages are crucial in all of your online advertising campaigns and can decrease bounce rates, improve click through rates and better engage your audience. Every single link you send out as part of your advertising campaign must lead to a page that is relevant to that link. If it’s not relevant you can say hello to a sky-high bounce rate and low SEO rankings. Additionally, make sure that your landing page is free of clutter, drills down on what the original link was about and provides a relevant call to action.
If you want more tips and tricks on digital marketing visit some of our favourite links below:
As always if you need any help with any digital projects please do not hesitate to contact us and we’ll see if we can lend a helping hand. Alternatively, you can tweet us or send us a message on LinkedIn. Happy marketing!