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Digital Marketing

Localised Landing Pages And Why They’re Important To Your Business

By 28 September 2017No Comments

Localised landing pages can be hugely beneficial to your local business in numerous ways. Ensuring that your business’ website has an effective localised landing page can bring more traffic to your website, better target potential customers in the local area and could even connect you with qualified local leads. However before we can start reaping the benefits of local SEO we must first understand how to use localised landing pages for optimum results.

So, what is a localised landing page?

A localised landing page is a specific page on your website dedicated to one localised keyword. The main focus of this page is to target one specific keyword and in return rank highly in search engine listings.

When is the best time to start using localised landing pages?

You can start to use local landing pages at any time. However the earlier you start the earlier you will start seeing results. Timing is everything in the world of SEO and so is page age. So the faster you get your local landing page up, the easier it will be in the long run to target local customers. Additionally once you have a landing page. it is fairly easy to build upon and modify for future SEO changes.

How do I create a landing page?

First of all you have to research some local SEO keywords. There are many ways you can do this, but if you’re a beginner you should start off with the Google keyword planner. Once you’ve found a localised keyword for example “web design Wimbledon” you’re ready to start creating your landing page. Depending on what your website is built on will determine the technicalities of how you create a new page. But once you’ve done that it’s time to start populating your page with content. This content needs to focus on one local SEO keyword. You can do this by weaving the keyword into copy naturally, ensuring it is in the page URL and modifying the meta data to contain this keyword too.

What are the benefits of using a localised landing page?

As we’ve said before there are numerous benefits for using local landing pages. However one of the most advantageous ones is gaining website traffic and online exposure from potential customers in the local area. By effectively targeting one high quality, local keyword per landing page you have a higher chance of ranking higher in organic search engine results. This, as we know, will increase traffic to your website as over 50% of organic search listing clicks are given to the first three search engine results.

Now you know what a localised landing page is and how you can use one to your local business’ advantage, you can start to rake in more local business. However,  please remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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