Localised landing pages have been a solid SEO strategy for quite a few years now. Not only do they help you attract more organic visitors, they also help you rank better in organic search results for localised keywords. However, like a lot of industries, digital marketing has changed drastically over the past few years. And SEO is certainly not an exception. So in 2022 do localised landing pages still work?
It’s no suprise that localised keywords are still just as popular as they were a few years ago. Therefore it makes sense to try and rank for some of these search terms. If you want to do this, one of the best ways is to create a landing page around these localised terms. Create one localised landing page per search term. For example, create one page for “ice cream parlour kensington” and another for “ice cream parlour west london”. If you enrich your landing page with meaningful content, sprinkle the desired keyword throughout your page and brush up on all your meta-data you will have a good chance of ranking well in organic search results. Then when users are typing in this search term they should easily find your localised landing page.
A more recent change regarding localised landing pages is catering to voice search. Instead of targetting local terms with your landing pages, try targetting more conversational terms. Conversational terms really came into their prime when voice search and smart assistants like Alexa and Siri became popular. Think about what you ask your Alexa or Siri to search for when you’re around the house, in the car or at work. Then think about your potential customers and how they use their smart assistants. Key terms with “near me” at the end usually work pretty well. So like, “coffee shop near me” or “yoga studio near me”. In order to capitalise on searches like this, make sure the local areas are listed on your landing pages as well as postcodes. This way search engines can actually determine if you are actually near the user.