Twitter may not be considered one of the trendiest social media platforms out there. However depending on your business it could be where your audience spend alot of their online time. Many different demographic groups spend a considerably amount of time on Twitter. Some users even use Twitter as their primary form of news consumption. So as a small business how can you ensure you have a successful SME twitter account?
Twitter isn’t just a place where you can post your thoughts in 280 characters or less. It’s also a place where people can add real value to their followers feeds by posting links to blog articles, adding commentary on current affairs or opening up discussions about various issues. In recent years Twitter has become a place to catch up with news from all over the world. So as an SME how can you compete with this? Think about what your typical customers need from businesses like yours and address these on Twitter. If you’re struggling with this you may want to research your marketing audience personas a bit more. Whatever you decide to tweet about make sure it is going to add value to your followers day. It’s important to remember that value isn’t only considered information – value can mean making a follower feel empowered, heard or even just smile.
Interact with your community.
Interacting with the community on Twitter is one of the best ways you can create a successful SME Twitter account. Twitter is full of different communities that use different hashtags, and even larger accounts that hold scheduled chats and talks about a particular topic with their followers. Make sure you research some of the most popular ones and take part from time to time. Not only will you be able to find more relevant accounts to follow, users will also be able to see your contributions to the chats and follow you if they like what they see. This is a great way for you to reach new people and get inspiration for even more content.
Use relevant hashtags.
Hashtags are still a great way to capture new followers and get them to interact with your content. Make sure you research your hashtags to find popular ones for your niche and use these on your tweets. You can research Twitter hashtags on a lot of places online, but the best place is definitely the app itself. Just click the search icon on the bottom of the app and scroll through some of the topics that appear for inspiration. Once you’ve been tweeting a while, Twitter will recommend hashtags for you on the “for you” tab. Also, if you want to see what’s trending currently and chime in on that you can also use the “trending” tab to look for hashtags.
Like with any digital marketing effort – you have to be consistent if you want to be successful on Twitter. Don’t just post every now and again – try and post at least twice or three times a day. It’s also worth noting that you shouldn’t just be consistent with your own posts. You should be consistent with interacting with other content too. Before posting your tweets, make sure you’ve been interacting with others tweets so that the Twitter algorithm can see that you’re a genuine user. Also, the more people you interact with on there, the more likely they are to interact with you.