TikTok is one of the biggest up and coming social media marketing channels out there. Some would even argue that it already is a very established platform. It is currently known as a video sharing platform where many Gen Z users upload dances, sketches, daily vlogs, tutorials and more. If you read our top video marketing channels blog post then you probably already know this. But how do you create a successful SME TikTok account?
Create attention grabbing content
Majority of the content on TikTok is quick, snappy and entertaining. So if you want a successful SME TikTok account then you need to make sure your content captures users attention in the first few seconds. It really depends on what content you are posting and who your audience is as to how you do this. For example, if you want to post order packing videos (which are quite popular on the platform), you could start your video with a quick shot of all the items in the order. That way people are getting alot of information in the first second which will keep them interested.
Interact with your community
Interacting with the community on TikTok is one of the best ways you can create a successful SME TikTok account. Currently, TikTok has the ability to allow other users to ask you questions which you can respond to with videos. This is a great way to show your audience you care about them by taking the time to respond to their individual questions and dedicating a whole video to their question. Additionally, keep an eye on your comments which can flood in – especially on viral videos. Answer any questions that come up and respond to other comments that aren’t questions. This is another great way to show the community you care about them and read their responses to your content.
Use trending sounds and filters
On a weekly basis TikTok compiles together the top trends on the app. If you’re quick enough you can hop on a few of these trends and post them the following week. Viral trends often last at least a few weeks on the app – so even if you haven’t seen this trend before, hopping on it after TikTok’s weekly roundup should still allow you to get quite a bit of exposure. Similarly, there are also trending sounds and filters that you can find on the app which can help your content be seen by even more users.
Use relevant hashtags
Hashtags are still a great way to capture new followers and get them to interact with your content. Make sure you research your hashtags to find popular ones for your niche and use these on your posts. You can research TikTok hashtags on a lot of places online, but the best place is definitely the app itself. Just click the discover button on the bottom of the app and scroll through some of the topics that appear for inspiration.
Like with any digital marketing effort – you have to be consistent if you want to have a successful SME TikTok account. Don’t just post every now and again – try and post at every other day. It’s also worth noting that you shouldn’t just be consistent with your own posts. You should be consistent with interacting with others content too. Before posting your content, make sure you’ve been interacting with others posts so that the TikTok algorithm can see that you’re a genuine user. Also, the more people you interact with on there, the more likely they are to interact with you.