Making sure your website is user-friendly should be at the top of every SMEs list. User-friendly websites encourage people to spend more time on them and successfully transmit important information to users. They can also create a pleasant experience for users as well as help them make an informed buying decision. However it’s not always so obvious or so simple to create such a website. There are many other design and functionality elements that can come into play when making your website more user-friendly. So how do you create the ultimate user-friendly website?
Do your research
The best user-friendly websites are the ones who know their users. Think about how a typical customer or potential customer would view your website. What key information would they be looking for? How would they prefer to view this information? If you’re unsure about this you probably need to do some more in-depth research about audience personas. But in short, make sure you know your users, what they want and how to cater to it. Then showcase this on your website.
Provide simple navigation
Menus and navigation should be simple. Make sure they’re in an obvious, consistent part of your website and stick out. After all, the user always wants to be able to see the navigation bar to move around your website smoothly. There is nothing more annoying than disappearing menus or navigation bars that are impossible to see. Furthermore, name navigation options clearly and don’t provide too many pathways. This way users can be certain of the pathways available to them and don’t have too many overwhelming alternatives to choose from.
Make sure your website it responsive
A responsive design makes your website easy to navigate as it adapts itself to whatever screen it is being viewed on. This is ideal in our increasingly mobile world where users are always viewing websites on their smartphones and tablets. Failure to have a responsive website nowadays means missing out on vital mobile traffic. You can also be penalised by search engines too, resulting in lower organic search results across the board.
Give them top speeds
Nothing encourages users to click on the big red “x” more than a slow loading website. People use websites because they often want information quickly. Therefore making sure your website is fast adds to it’s user-friendliness and lowers the chances of people exiting. There are many ways you can ensure your website speed is up to scratch like optimising images, compressing files and limiting plugins. If you’re not sure where to start then you can look at our easy tips for faster website speeds right here on our blog.
Choose legible design options
This probably seems obvious but we always like to mention it. Choose complementary and legible design options. Yes fancy cursive fonts and bright colours can look nice but will they make it difficult for users to understand your website? A professional web designer can ensure that your website is well understood whilst still looking good. So if you’re ever in doubt about how your website should look make sure you get the advice of a professional.
We hope you enjoyed our simple tips on how to create the ultimate user-friendly website. If you need any assistance crafting a website then please contact us and we’ll be sure to lend a helping hand. Until next time, happy marketing!