Social media marketing is still a hot topic amongst digital marketers today and for good reason! For example did you know that Facebook sends 82% of its outbound traffic to external articles? Or that content consumption on LinkedIn increased by 21% last year? Or even that Twitter accounted for 16% of social traffic referred to external articles in 2017? Hello, new content marketing strategy. We know that all of these statistics sound great but how exactly can you harness them yourself as an SME and how is social media marketing going to benefit you in the long term?
You can localise.
One of the best things about social media is that it’s a great place to find local people who may be interested in working in your SME. Social networks like Facebook and LinkedIn make it really simple for you to search for people within the local radius. Once you’ve found a few people send them an invite to follow your company page. This way you can somewhat control where your audience are based.
You can be as specific or broad as you like.
Social media really provides you with the freedom to market your SME in so many different ways. You can be more general and talk about your business as a whole and how your products/services help the local community or you can be really specific and post things like promotional offers, price lists and opening times. It’s really up to you. This flexibility has allowed people to share as much or as little as they like about their SME. But personally, we think there’s more benefits to keeping a balance. Advertise your services and why you’re great but things like detailed product information can probably just stay on your website.
You can target audiences.
Branching off from the localised point – it’s incredible easy to use social media to advertise to specific groups of people. Many social platforms have an advertising tool where you can really drill down on your audience and their demographics. For example, if you own a Italian restaurant, on Facebook you could select to advertise your business page to people who are within a 25 mile radius of your business, interested in food – more specifically Italian food and are aged between 24 – 45. You can even go deeper than that if you have a play around.
You can build brand awareness and a following.
The most beneficial part of social media for SMEs is that you can share your content. As we all know content marketing is still king in 2018, therefore we have to find ways in which we can capitalise on this. Post your content to your social media profiles strategically. If you’re planning on sharing the same content more than once, make sure you add a different slant to it when posting. People really respond to stories – so make sure your content has some substance. Once you’re established as a brand that can tell a story, the followers will flock.
You can have fun.
As we said, social media marketing is really what you make of it. So have fun! There are so many ways you can showcase your SME on social. Think giveaways, promotions, collaborations, competitions, “behind-the-scenes” action, videos, infographics, the list goes on. As long as you’re staying true to your business’ key messages and values then we don’t think you can go wrong.