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GDPR And Why Your SME Should Care About It

By 21 May 2018No Comments

We know we’ve already posted a few articles about buzzwords lately, so today we want to talk about a big one – GDPR. Now, while GDPR isn’t actually a buzzword, we think it’s too important to not talk about here on our blog. If you’re a regular digital marketing whizz, or just read a few industry blogs here and there you would have probably seen an array of articles about GDPR. GDPR stands for General Data Protection Regulation, which is basically a regulation in EU law on data protection and privacy for all individuals within the European Union. However, whilst the regulation was established two years ago, it doesn’t actually become enforceable until later this month.

What is GDPR?

As we said before GDPR stands for General Data Protection Regulation. The regulation was put in place to replace the old 1995 Data Protection Directive to change the way companies and individuals can create, use, share and store information. This information can be anything from personal details to business addresses. Not only will this apply to data control in the EU it will also apply to any data being shared from the EU to other regions.

How can I adhere to the regulations?

One of the best things you can do is ensure that you’re correctly informed about GDPR and how the regulation is going to be put into action in your residing country. As the regulation is spanning across the entire EU it is up to individual countries to decide how GDPR will be put in place. Another, important point to remember is that you also need to ensure you are complying with the country’s GDPR rules that your customers or contacts reside in. If you’re unclear about how different countries will treat the new regulation take a look at the official GDPR website.

The general rule of thumb when it comes to GDPR is to ensure that you are transparent with your customers, clients and audiences about how you are using their data. Always make sure that when they willingly provide you with contact details or other personal data, you tell them exactly how it will be stored and what you will use it for. Additionally, always give them the option to opt-out of having their information stored as and when they want to. Then, once you’ve received an opt-out request, make sure you remove their data from your systems straight away and let them know personally.

When do these regulations come into affect?

The official date in which GDPR will come into affect is the 25th of May 2018.

Why should I care?

In short, if you don’t comply with the new GDPR regulations when they come into effect at the end of May then you and your company are breaking the law. Consequently, if you are caught breaking this law you, your business could be subject to large fines. Additionally by complying with the new regulation your customers and potential customers can see that you care about them and their privacy. By being more transparent about data and data security you will find that your customers trust you more and are more likely to want to work with you and your business.

Now you have a better understanding of GDPR are you feeling more confident about the 25th of May? Of course, remember that these are just general tips and that how you should comply with the new GDPR regulation is very dependent on what industry you are in as well as your geographical location.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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