Bounce rates are one of those pesky metrics that marketers are always trying their best to improve. Unfortunately, achieving a respectable bounce rate isn’t a static or linear process. After all, a lot of things can affect your bounce rate and it has a lot to do with how your audience perceives your website. That’s why we’ve put together this handy listicle containing five different ways to decrease your website bounce rate.
Website loading speeds affect alot of marketing metrics and bounce rate is no exception. Make sure your website is up to the speedy task of delivering its pages in under two seconds. Anything longer and people will definitely be bouncing away from your website. If you’re unsure about the speed of your website you can always test it out on Google Page Insights. Then after that you can run through some of our favourite ways to speed up a website. Once your page speed is up to scratch you should start to see a decrease in your bounce rate.
Enable on-site search
People always want to get their information as quickly as possible. By providing users with a search you are ensuring that they are just two clicks away from getting the information they want. Without a search mechanism on your website users may get frustrated when trying to find content and quickly rage bounce away. To combat this you could also make sure that your menu is kept clean and precise with no confusing filler.
We’ve said it a million times and we’ll say it a million more, content is king. Well, in this case engaging content is king. By populating your website with engaging content that users want to stick around for you are encouraging them to stay. The more users that stay on your website, the lower your bounce rate will be. So think about what would make your users stick around. Perhaps a helpful blog article? A limited promotion? An on page contest? When you have a few pieces of stay-worthy content it not only decreases your bounce rate, it also helps with alot of other marketing metrics too.
We touched on this slightly when we talked about on-site search functions. User-friendly designs do not let the user do too much thinking. Make it easy for users to find what they need by fostering a user-friendly design. Depending on who your audience is user-friendly can translate to different things. However we would start off by simplifying menus, using complimentary design elements and making CTAs obvious. By making the user journey as easy as possible, there will be less users bouncing off your website in the long-term.
This one may seem obvious but nothing is more hated by website users than pop-ups. Now, we don’t just mean pop-up ads or other spam activities. We also mean for your mailing list, your chat bots and your promo code spinners. All of these things work together to enrage a user and get them to bounce off your website. So we would say if you need to use a pop up just use it once. Also make sure it doesn’t pop up on every page even after the user has dealt with it.
We hope you enjoyed learning about how to decrease your website bounce rate and are now ready to try out a few of our tips for yourself. As always, if you need any assistance with any web design or online marketing projects then please don’t hesitate to get in touch. Until next time, happy marketing!