A lot of digital marketers are starting to think that newsletters have no place in 2023. With artificial intelligence and virtual reality on the rise, the humble newsletter is starting to be forgotten. Not to mention, the infamous GDPR email purge of 2018 didn’t help. However, we believe newsletters should still have a firm place in your digital marketing arsenal. So, if you weren’t clear – yes newsletters are still important in 2023. And this is why newsletters are still important to SMEs.
Newsletters help SMEs grow their audience
Newsletters are a great way to grow an audience base. By adding a simple newsletter subscription pop up or landing page on your website, you can provide users with an interest in your business an opportunity to learn more about it. This is particularly great for users who are perhaps not ready to purchase your product or service, but are willing to hear more from you. Furthermore, you can link this subscription page in other marketing campaigns on social or ads in order to grow your audience outside of your regular website traffic.
Newsletters are one of the few easily personalised marketing tools
The best thing about newsletters is that they are so easy to personalise to your customers. It’s well known that the more personalised an email is, the more likely the recipient is to interact with it. Thanks to tools like MailChimp and Hubspot, personalising marketing emails is done in just a few clicks. You can personalise emails with greetings, names and even special interests. Compared to other marketing channels like social media and pay-per-click advertising, it’s far simpler and way more accessible for SMEs.
Newsletters can provide very valuable data
Newsletters can provide extremely valuable data to SMEs as long as you know what you’re looking for. Again, a lot of email marketing tools make this very simple and easy to extract the data you’re looking for. Some examples of data that can be extracted are: open rates, click-through rates and unsubscribe rates. However, if you want more detail than this, it’s pretty easy to look into if you have the right tools. All of this data combined can help you build a better picture of your audience and what they want from you. In turn this can help you create more personalised campaigns catered to these needs which should reap more success.
Newsletters support other digital marketing campaigns
Newsletters are a great way to support other digital marketing campaigns like content marketing, social media marketing and video marketing. When sending out newsletters, make them a closed loop by bringing in links to all of your other digital marketing efforts. This way, users who perhaps don’t check your blog frequently, but do check their emails, will still be able to see your latest blog post.
Newsletters are still a very valid way to convey important messages
Last but not least – newsletters are still a perfectly good way to communicate important messages to your customers. Granted, not everyone will open them. But when you learn to craft catchy subject lines, it’s not a problem. Also, a lot of loyal customers still do read their emails and use emails as a way of keeping up to date with their favourite brands and businesses. So make sure you’re still able to reach them in their beloved inbox.
We hope you enjoyed reading about why newsletters are still important to SMEs and why we think they should still have a solid place in your digital marketing strategy. If you need some more advice about newsletters or any other online marketing projects then please get in touch with us! We’d love to hear from you and help you out. Until next time – happy marketing!