Happy new year everyone! We’re excited to start blogging about all things digital again and we can’t wait to see what 2018 has in store for us and you. That’s why we decided that our first post of the year should be all about the different types of goals your SME could set to get your business off to a roaring start.
Create a concrete social media strategy
Not just any social media strategy will do when you’re aiming to hit the ground running this year. However it’s not going to come easy. Cementing a successful and attainable social strategy takes a lot of research, trial and error. It’s all about monitoring your social activity closely and taking note of anything that could have made a post more successful. Analyse things like day of the week, time, content, tone and visuals. Once you think you know which aspect it is that’s attracted so many people to your post – apply this aspect to another and see what happens. If it gets a lot of traction, test it again in a different post. Then carry this on throughout your content. You’ll realise as you go on that keeping just one element consistent throughout your posts isn’t going to cut it after some time has past. So, to get that longevity you need, keep switching things up and testing ideas out. After all, the world of social media is forever changing so why shouldn’t your strategy?
Aim for quality and quantity
You’ve probably heard the age old phrase “it’s about quality not quantity”. However you can’t help but feel disheartened when you’ve spent a lot of time working hard for your SME but failed to gain any exposure or results from it. It’s all about balance and consistency. Create consistently impressive work but also keep in mind how you can market this to reap the most benefits. Again, this is all about research, trial and error. Find out where your target audience are online then pump out some brand awareness in that location. You’re not going to be successful straight away and you’ll find that some digital spaces can become stagnant after a while, so you’ll have to change up your strategy every once in a while.
Set up schedules
We’re going to hit you with another cliche now – “failing to plan is planning to fail”. So this year make sure your SME has any digital marketing locked down tightly into a schedule. Think content calendars, social media scheduling software, outlook notifications – use whatever tools you need to get organised. By planning out and scheduling the majority of your marketing you’re making sure you have enough time to carry out any other unexpected tasks that may come up.