Simple Webinar Ideas For Your SME

With a large amount of the UK workforce still working from home, video calls and webinars are now more common place than a phone call. We’re sure you’ve already attended a handful of webinars and got some ideas to try out for  your own but we thought we make it even easier for you. This list of webinar ideas is simple to execute for any business as well as a good building block for expanding your customer base.

How to’s and tutorials

One of the most valuable webinar topics out there. “How to’s” and tutorials usually get alot of interest, mainly because they are solving a problem that people have and educating them at the same time. Also, you may be thinking you need to be a tradesman, artist or hairdresser in order to create a tutorial style webinar but that’s simply not true. You could try hosting webinars about how to be more productive whilst working from home, how to improve business morale or even how to create the ultimate sales pitch. Think outside the box and you’ll be sure to get lots of sign ups. 

Industry expert talks 

If you know of a sought-after personality in your industry then why not recruit them to help your cause? Offer to either interview them or have an informal chat over a webinar about some kind of common industry pain. To ensure both your business and the industry expert get something out of this webinar, suggest promoting the webinar across both of your online platforms, sharing attendee information (just make sure you’re GDPR compliant!) or  offer them some kind of incentive. 

Product or service launches

If you have a new product or service launching, what better way to introduce it to the world than on a webinar? The trick to getting attendees for this webinar is to not give everything away when you’re marketing it. Try and keep a little mystery about your new launch. That way people will get more curious and want to sign-up to see what the fuss is all about. 

Coffee break chats

During these uncertain times sometimes all people need is an informal chat. This works particular well with attendees who are already loyal customers. Get in touch with them and ask them if they want to have a virtual chat over a cup of coffee. Keep it simple and don’t push too hard to talk about business – let it come naturally. Besides, even if you don’t get around to talking about products or services you’ll still be able to get a feel of how your customers are feeling at the moment. 

We hope you enjoyed these simple webinar ideas and now have a few ways to capture some new customers. If you need any further assistance any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

10 Digital Tools Every Team Working From Home Needs

During the global health crisis many people have made the transition to work from home.  Whilst a few people may think that this is  a dream come true, setting up office in your home comes with it’s complications. You have to ensure you have an efficient and reliable way to communicate with your colleagues, keep on top of projects, store important files online or locally and of course keep a sensible work life balance. 

Video calling

1. Zoom

One of the most popular video calling apps for professional and personal calls. Zoom has a variety of subscription options including a free one – which is great if you only need to chat for 40 minuets at a time with a handful of people. It can also be downloaded onto your desktop and your mobile. 

2. Microsoft teams

Another popular video calling app with the added bonus of instant message, file sharing and more. The call times and participants are limitless. The only downside is that you need to have a valid Microsoft 365 account. 

3. Skype

Skype is one of the OG video calling apps – it’s free, easy to set up and simple to use. You can create group chats on there, share files and send instant messages. However it isn’t exactly known for being the most reliable way to video call thanks to a few regular hiccups with the calling functions. 

Project management

4. Microsoft to-do

A simple yet efficient way to keep checklists, create projects with step by step tasks and set deadlines. Microsoft to-do is easy to use with a slick user interface that users love. You can even add team members to specific tasks and share to-do lists with them. The only requirement is that you have a Microsoft account. It can be downloaded on your desktop and phone too.

5. Teamwork

With multiple subscription options Teamwork is a great choice for those who want a project management tool with more capabilities. You can create task lists, set deadlines, create projects, add team members and more. On desktop you can also change the visualisation assets to view projects in a way that’s more suited to you. 

Online storage

6. Google drive

Anyone with a Google account can have a free Google drive where they can store pictures, videos and files up to 15GB. If you want more storage you just have to pay a small monthly subscription fee and let Google know how much storage you want.

7. Drop box

Another great storage option if you looking to start off with a free package. Dropbox allows you to store up to 2GB worth of files. Alot less than the Google Drive – however still a good idea if you’re not looking to buy into having a Google account. Also, you can pay a subscription fee to upgrade your storage space. 

8. Microsoft One Drive

With enough space for up to 5GB of files, Microsoft One Drive is a simple, no-fuss storage system if you already have a Microsoft account. Again, if you need more storage you can pay a small monthly subscription fee.   

Wellness management tools

9. Headspace

One of the top meditation apps on the app store for keeping you calm and collected. Working from home can make it difficult to separate your work and personal life and meditation is known to help with this. Not only does Headspace help you meditate, it can also help you sleep more soundly by creating the conditions for a better night’s sleep. 

10. Calm

Another top meditation app to help you keep your work and personal life separate. Complete with an array of mediation, sleep, wellness and exercise classes Calm really is an oasis for mindfulness. 

We hope this has given you some ideas on how you can stay on top of your workload when working from home. If you need any further assistance any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

Why Some Web Design Trends May Not Be Working For Your SME

We’re all guilty of trying to keep up with the latest trends – be it fashion, sports, movies, music or web design. However we all must learn that trends are simple just that. They come and go. While they may look fashionable at the time of creation, they’re not always going to remain that way. Additionally, implementing trends for the sake of appearances can actually do your SME more harm than good.

The trend is irrelevant to your SME

This is the first and biggest reason as to why your chosen web design trend isn’t working. For a website to be successful it has to convey the main messages and goals of the business it is presenting. The message needs to be strong, to the point and completely undeniable. So if you’ve implemented a trend that doesn’t aid that messaging then you are diluting the whole point of your website. In the end your business gets lost in a sea of parallax scrolls, micro-interactions and video backgrounds.

The trend brings no value to user experience

If the web design trend isn’t making it easier for users to navigate your website then it has no function. So if the trend serves no purpose it should at least ignite some kind of feeling with the user for it to be deemed a worthy part of the web design. Web design quirks that bring no value to the user experience are simply redundant. After all, these kind of quirks take up space on your website and can potentially slow it down, or dilute your messaging. The complete opposite of what you need for a successful SME web design.

The trend is hindering your website’s main goal

When you create a website you should always have its goal and purpose in mind. A purpose or a goal are the reasons you create a website in the first place. Therefore using a web design trend that gets in the way of this is seriously damaging to your SME’s sales funnel. For example if you use your website to sell items and a complicated web design trend makes it difficult for users to check out – this is simply makes no business sense.

The trend is so obscure that only web designers know what it is

Our final point is actually one of our favourites. When you’re heavily involved in the web design industry and keep up to date with all the latest trends sometimes it becomes difficult to separate a functional trend from one that is just simply “cool”. Once you use this trend, after all the research you’ve put in to it, most people won’t actually know what it is. When users see somethine on a website they are unsure of or confused by this can create a bad user experience.

So those are our simple reasons as to why some web design trends aren’t working for your SME. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

Simple Ways To Take Your Web Design To The Next Level

Whether or not a web design is “good” can be completely subjective. What may appeal to one person may not appeal to another. However in the web design industry “good” translates to successful. But what makes a successful website? Is it how much traffic it gains? Is it how many leads it collects? Or is it simply how it works? We believe it’s a combination of all of those things. So how do you use all of this to take your web design to the next level? Well, whilst not all of us can be professional web designers they are a few simple things pretty much anyone can do to improved a website.

Tell a story

Websites can be a extremely powerful part of your marketing strategy. Many people still seem to think that marketing is all about boosting sales, and while that is still an important part – there is something even more important. Storytelling. By using your website to tell a story instead of just pumping out information, users become more invested in your business. Think about a good storyteller you know. We’re not talking about Shakespeare or Dickens – we’re talking about your friend you meet up with for a drink, who catches you up with their life while you hang on every word they say. That’s what your website needs to be. You want users to hang on to every images, word and interaction they come across. Take them on a journey that is your business. Be open, honest and transparent about how your business came to be, how you like to work and work you’re personally proud of. By injecting more personality into your website you’ll see how easy it is to bring your businesses true store to life. You’ll also be surprised by how many people it actually interests too!

Use short, precise copy

There’s nothing worst than stumbling across a website that is full of long passages, weak messaging and roundabout rambling. Your copy needs to be strong if it’s going to make anyone stay on your website. After all if nobody knows what you are trying to communicate to them is there even any point in marketing? You need to make your copy as clear and as precise as possible. To do this make sure you make good use of headings and sub headings. Ensure they are to the point, make sense when standing alone and tell the story without being too wordy. If you need some more solid tips on how to write better website copy, we’ve already written an article about that.

Make it dummy proof

Last week when we spoke about web design basics we talked alot about user experience. If you’re new here or you’re new to the web design world, a “good” user experience is basically making your website dummy proof. Don’t even give users the chance to think. Serve them up everything they could want from your website in a easy to find and follow way. For example make sure a contact button or link is always in view. Whether you make your navigation bar sticky, have a phone number constantly in view or have a chat plug-in, you need to make it easy for them. If you’re not sure that your website delivers a great user experience, test it out on your friends and family and see how they navigate through the pages. What is obvious to you, may not be obvious to them. Notice where they have trouble finding certain aspects and think of easier ways to present said aspects.

So those are our top simple tips and tricks on how to take your web design to the next level. However, of course, remember that these are just general tips and that how you should utilise and market your business is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any social media marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

The SMEs Guide To Beating Forever-Changing Algorithms

A few weeks ago we decided to talk about algorithms and what they mean to SMEs. While this post explained to SMEs what algorithms are and why they are so important, it also raised alot of concerns. How do SMEs tackle these algorithms and use them to their advantage in the world of online marketing? Is there any way to predict search engines’ next moves? And how do you keep up to date with the forever-changing social media algorithms? Well, we’re going to break it down for you in this mini SME guide to beating forever-changing algorithms.

Step 1:

You need to learn what algorithms are and get a basic grounding for them. We may be a little bias, but we suggest you take a look at our most recent post about algorithms here.

Step 2:

Use the knowledge from the above post to ensure that all of your social media accounts and website comply with what you’ve just learnt.

Step 3:

Now that your current online platforms are all adhering to what you understand as pleasing the algorithms, you need to ensure you continue on pleasing them. This actually sounds alot easier than it seems, algorithm updates are not as widely publicised as you think. While many great digital marketing blogs are quick to get the scoop – the best place to find out about algorithm updates are the search engines or social platforms themselves. So wedw recommend setting yourself up with a Google alert for each of the platforms you’re interested in or at least sign up to their newsletters (if they have any).

Step 4:

Basically now what you have to do is just rinse and repeat step two and three to keep up with the algorithm changes. We know it’s a lot of hard work and reading to get through but you’ll come away with a much better understanding of algorithms and how to use them to your SME’s advantage.

Now you have a better understanding of algorithms are you motivated to use them to your SME’s advantage for some serious business results? Of course, remember that these are just general tips and that how you should use marketing strategies is very dependent on what industry you are in as well as your target audience.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

GDPR And Why Your SME Should Care About It

We know we’ve already posted a few articles about buzzwords lately, so today we want to talk about a big one – GDPR. Now, while GDPR isn’t actually a buzzword, we think it’s too important to not talk about here on our blog. If you’re a regular digital marketing whizz, or just read a few industry blogs here and there you would have probably seen an array of articles about GDPR. GDPR stands for General Data Protection Regulation, which is basically a regulation in EU law on data protection and privacy for all individuals within the European Union. However, whilst the regulation was established two years ago, it doesn’t actually become enforceable until later this month.

What is GDPR?

As we said before GDPR stands for General Data Protection Regulation. The regulation was put in place to replace the old 1995 Data Protection Directive to change the way companies and individuals can create, use, share and store information. This information can be anything from personal details to business addresses. Not only will this apply to data control in the EU it will also apply to any data being shared from the EU to other regions.

How can I adhere to the regulations?

One of the best things you can do is ensure that you’re correctly informed about GDPR and how the regulation is going to be put into action in your residing country. As the regulation is spanning across the entire EU it is up to individual countries to decide how GDPR will be put in place. Another, important point to remember is that you also need to ensure you are complying with the country’s GDPR rules that your customers or contacts reside in. If you’re unclear about how different countries will treat the new regulation take a look at the official GDPR website.

The general rule of thumb when it comes to GDPR is to ensure that you are transparent with your customers, clients and audiences about how you are using their data. Always make sure that when they willingly provide you with contact details or other personal data, you tell them exactly how it will be stored and what you will use it for. Additionally, always give them the option to opt-out of having their information stored as and when they want to. Then, once you’ve received an opt-out request, make sure you remove their data from your systems straight away and let them know personally.

When do these regulations come into affect?

The official date in which GDPR will come into affect is the 25th of May 2018.

Why should I care?

In short, if you don’t comply with the new GDPR regulations when they come into effect at the end of May then you and your company are breaking the law. Consequently, if you are caught breaking this law you, your business could be subject to large fines. Additionally by complying with the new regulation your customers and potential customers can see that you care about them and their privacy. By being more transparent about data and data security you will find that your customers trust you more and are more likely to want to work with you and your business.

Now you have a better understanding of GDPR are you feeling more confident about the 25th of May? Of course, remember that these are just general tips and that how you should comply with the new GDPR regulation is very dependent on what industry you are in as well as your geographical location.

As always, if you need any further assistance with any of your digital marketing projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!