Simple Webinar Ideas For Your SME

With a large amount of the UK workforce still working from home, video calls and webinars are now more common place than a phone call. We’re sure you’ve already attended a handful of webinars and got some ideas to try out for  your own but we thought we make it even easier for you. This list of webinar ideas is simple to execute for any business as well as a good building block for expanding your customer base.

How to’s and tutorials

One of the most valuable webinar topics out there. “How to’s” and tutorials usually get alot of interest, mainly because they are solving a problem that people have and educating them at the same time. Also, you may be thinking you need to be a tradesman, artist or hairdresser in order to create a tutorial style webinar but that’s simply not true. You could try hosting webinars about how to be more productive whilst working from home, how to improve business morale or even how to create the ultimate sales pitch. Think outside the box and you’ll be sure to get lots of sign ups. 

Industry expert talks 

If you know of a sought-after personality in your industry then why not recruit them to help your cause? Offer to either interview them or have an informal chat over a webinar about some kind of common industry pain. To ensure both your business and the industry expert get something out of this webinar, suggest promoting the webinar across both of your online platforms, sharing attendee information (just make sure you’re GDPR compliant!) or  offer them some kind of incentive. 

Product or service launches

If you have a new product or service launching, what better way to introduce it to the world than on a webinar? The trick to getting attendees for this webinar is to not give everything away when you’re marketing it. Try and keep a little mystery about your new launch. That way people will get more curious and want to sign-up to see what the fuss is all about. 

Coffee break chats

During these uncertain times sometimes all people need is an informal chat. This works particular well with attendees who are already loyal customers. Get in touch with them and ask them if they want to have a virtual chat over a cup of coffee. Keep it simple and don’t push too hard to talk about business – let it come naturally. Besides, even if you don’t get around to talking about products or services you’ll still be able to get a feel of how your customers are feeling at the moment. 

We hope you enjoyed these simple webinar ideas and now have a few ways to capture some new customers. If you need any further assistance any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

10 Digital Advertising Ideas For SMES

Whilst most of the world is waiting inside the safety of their homes for the global health crisis to subside, it is still business as usual for many SMEs – just at the home office! If you run a small business, you know better than anyone that even before the pandemic, it was hard to switch off. As lockdown measures persist and we’re finding ourselves not being able to go to that networking lunch, pick up a local newspaper or sponsor a local event. However that doesn’t mean that we can’t find other ways to put our SMEs into the forefront of our potential customers’ minds. That’s why we’ve put together a list of our favourite digital advertising ideas that you can carry out from the comfort of your home office.

Google AdWords

Pay-per-click ads are a great way for you to dip your toe into the online advertising world and a great place to start is Google AdWords. If you have a basic knowledge of how search engines and keywords work then starting your first ad campaign on Google AdWords will be a breeze. However before you even start you should definitely take a look at our beginners guide!

Sponsored Social Posts

If your SME is already on social media – which we’re sure it is, then it is relatively quick and easy to set up some sponsored social posts. In particular Facebook and Instagram make it very simple to use their advertising tools. Sometimes it’s as convenient as clicking “sponsor post” on one of your already published posts. But before you begin spending some of your SMEs marketing budget, you need to determine whether social media is relevant to your business – because it’s not always! To get a better insight, do a little research and try to find out whether or not social media ads are going to be beneficial to your SME.

Online Competitions

A great way to spread the word about your business is to set up some sort of online competition. You can either do this on your own or collaborate with another small business that is complimentary to your own. The idea of teaming up is that you can get exposure to another pool of marketing contacts who perhaps have not heard of your SME before but are perhaps in the market for your product or service. For example if you sell ethically sourced and organic coffee beans you may want to create a competition with a ethically manufactured home coffee machine. Then, for the online competition you could ask people on social media to snap a picture of their at home coffee art.

Banner Ads

You know when you’re having a good read of your favourite blog or listening to your favourite podcasts sometimes those advertising banners pop up or stick to the side of the page? Well, you too could advertise your SME here – sometimes it’s as easy as inquiring and sending over a quick banner idea. However, when pursuing this kind of digital advertisement you want to make sure you’re doing it on a relevant website to your business.

Online Advertorials

Everyone knows what a blog is – but did you know that you can pay to have a article put up on a blog advertising your product or service in a more subtle way? To do this you want to find a well established blog or online publication within your niche that is accepting guest posts and/or advertorials, pitch your article idea, write it and then get it published. It sounds pretty easy on paper, but this is probably one of the most time consuming online advertisement ideas. You need to take the time to find the right publication and write a compelling and well crafted article.

Online Directories

You’ve heard of the yellow pages? Well online directories are basically the same thing – just online. Once you’re listed in one you can see it benefit your domain authority as well as organic search engines. In terms of execution, this is a pretty easy one to get right – however sometimes it can take up quite a bit of time depending what industry you’re in. If you want to get started in the world of local listings then take a look at our blog article all about it, here.

LinkedIn Mail

This is a specific type of social media advertisement. However, we thought it deserved a mention of it’s own just because of how specific you can be with the targeting. If you offer a particular service or product that appeals to a certain type of person – LinkedIn can help you reach them through a personalised LinkedIn Mail. You can even target people right down to their job title.

Webinars

This works particular well if you can physically demonstrate your product or service. Some of the most popular webinars are “how-to” type demonstrations where you can inform potential customers on the benefits you can provide them with. If you’re completely new to webinars – you probably want to check out a few for research purposes first.

Email Newsletter Features

Similar to an advertorial but in email form! Do you subscribe to a particular email newsletter specific to your industry? Maybe ask them if you can feature in a future one. Some email newsletters even allow you to link to your own website – in the least they will just mention your product or service.

Influencer Marketing

Collaborating with local influencers is another great way to get your SME in front of potential customers who haven’t heard of you before.  One way of doing this is to send the influencer some products and/or services that they will then try out and promote to their followers on their channel. Whilst it’s a bit harder to measure the success of influencer campaigns, it’s still a viable option if you’re in the right niche.

We hope this has inspired you to do some digital advertising of your own. If you need any further assistance on how to advertise your SME online or with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

Spring Cleaning: How To Find Broken Links On Your Website And Fix Them

If you’re looking to rank in the top spot on search engines for your preferred keyword then you need to have a solid SEO strategy. Search engines like Google crawl your website and take into consideration a wide range of factors before ranking it. Some of these factors are meta-data, the actual copy of the page itself and links to and from your website. There are also some factors you want to ensure search engines don’t find like broken links, wordy copy or a non-responsive website. All of these factors can affect your search engine ranking negatively. For the sake of this blog post, we’re going to be talking about cleaning up the bits you don’t want Google to find, in particular – how to fix broken links.

What are broken links?

In short broken links are links you have created on your website that link to another page that has now been removed. The link could be to another page on your website or an external website. When people click on these broken links they will get a 404 “page could not be found” error. These links can make for a frustrating user experience, which is the main reason why search engines penalise your for it.

How do I find broken links?

Broken links are not as hard to find if you think – even if you have a website with countless pages. All you need to do is crawl your website just like the search engines do. Thankfully there are a lot of tools out there that can help you with this. We would recommend you start out with Google’s Search Console. This is a free tool that you can link to your website. After it’s crawled your website it will show you a few recommendations to get your website into top SEO shape. For your broken links it will show you what page the broken link is on, the anchor text (the text you have to click on), and the link itself.

How do I fix broken links?

Now that you’ve seen all of your broken links on Google Search console, you can now fix them. Firstly, go to the page where your broken link is and find the link. Once you’ve found the link you have a few options. You can either just get rid of the link and replace it with some regular text or you can find another piece of appropriate content to link it to. We’d recommend that you do the latter because more relevant, external links can help your website benefit from a higher search engine ranking.

We hope this has inspired you to do some broken link fixing of your own. If you need any further assistance on how to fix broken links or with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

Evergreen Content Ideas for your SME’s Blog

Finding content for your SME blog can be difficult. It can be tricky to nail your ideas down and make sure that your next post is going to capture the right audience. The most successful SME blogs combine both seasonal and evergreen content. Seasonal content consists of articles where the topics are “right now”. For example: “digital marketing trends to kick off 2020”. Whereas evergreen content would be articles that would be searched for no matter what the time of year like “are PPC ads really beneficial to SMEs?“. However, for the sake of this blog post we’re just going to be talking about a few different evergreen content ideas that you can publish on your SMEs blog right now! 

FAQs

If you’ve been running your business for a while, you’ve probably got a few questions that keep cropping up. So instead of internally rolling your eyes ever time you hear them why not make them into a blog post? Not only will this be a useful resource for your customers to refer to, it’s also a great way to capture new ones too. 

Listicles

We’re a big fan of listicles. A listicle is basically any article that is broken down into a quick snappy list. We have loads of listicles on our blog ranging from ten quick and easy online marketing ideas to 12 digital marketing lessons learnt in 2019. The possibilities really are endless with listicles.

Tutorials and Guides

How-to styled blog posts are among some of the most popular on the web. Whatever your business, there is definitely a guide or tutorial to go along with it. For instance, if you run a local coffee shop, a blog post entitled “how to create simple yet impressive coffee art” would do the trick.  

Infographics

Some of our favourite pieces of content are infographics. Not only can you get creative with them and how they look – they are also a great way to convey a large amount of information. The key to a great infographic is to display a mix of interesting and statistics and actionable advice. 

Case Studies

You should always place case studies on your website when you can not just because they make for great evergreen content – they also show what impact your business has on your customers. If you have a customer who you have had particular success with, ask them if they’d like to be featured in a case study. Not only does it make your business look good – it makes your customer look good too. 

Glossaries

We have a series called busting buzzwords which is basically a bank of blog posts that make up a digital marketing glossary. Just take a buzzword that has been floating around your industry and dissect it on your blog. Don’t just explain what the word means – also show how it is used in practical terms in your industry. 

We hope this has inspired you to come up with some of your own evergreen content ideas. If you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing

Digital Marketing Trends to Watch in 2020

We’re well into the beginning of 2020 and honestly we cannot wait to see what this year has in store for both web design and digital marketing. When technology is constantly changing, so are our consumer habits. Therefore, as marketers we have to change our marketing strategies in order to capture our target audiences’ attention. That’s why we thought we’d put together a list of some of our favourite digital marketing trends that will be rife throughout 2020.  

More personalisation (again)

As the years have gone on personalisation has become more and more important. We’re so used to receiving personalised services wherever we go. A coffee cup with our name scrawled across it, our own bitmojis that looks just like us and of course online stores like Amazon who show us recommended products we actually want. The bottom line is we all want all of our experiences to be tailored to us because then we know we will enjoy them more. A few ways to make your marketing more personal could be to add name tokens into emails, remarket your ads to people who have already engaged in your website, or show recommended products or articles based on your customers interests.  

A helping hand from AI

In order to create a personalised marketing experience, sometimes we need a little helping hand from some AI (artificial intelligence). When we picture AI we usually conjure up images of some kind of sentient being that looks like it should have been in the Matrix films. But in reality AI can be something as simple as a predictive algorithm that collects data regarding user behavior and calculates what this user would most likely enjoy to see on your website in the future. Alternatively AIs could also be chat bots offering support on your website or social media platform. By adopting simple AIs like this you can create a more personalised and supportive user experience. 

Vlogs and live streams

Currently, videos are one of the most powerful marketing tools. You’ve heard of the good old phrase “a picture paints a thousand words” – so how many words do you think a video is worth? Not only are videos easy for your target audience to consume (if done successfully), they also contain many opportunities to boost your SEO strategy and brand awareness marketing. Just make sure your messaging is clear and the end result leaves users feeling some sort of emotion. You can even go a bit further and use channels like Instagram, Facebook and YouTube to stream live to your audience. Users who are subscribed or following you can even receive a notification about your live stream as soon as you start it. 

Omnichannel mindsets

We said that focusing on doing one ting well is always better than doing everything at a mediocre standard. However this year is going to be the year you broaden your digital marketing channels. We don’t necessarily mean you have to go and create a social media account for every channel under the sun – we’re just saying that perhaps you should start thinking about some more consistent digital coverage for your business. For example – do you post similar messages around similar times across your social accounts for maximum impact? Did you do a live stream about current digital marketing trends and then the next day send out a newsletter recapping the session? If not, you’re missing out on cementing your marketing messages into users minds, which can be more powerful than you think. 

Voice search and smart speakers

Alexa. Google. Siri. All of these voice activated personal assistants are quickly becoming household names and for good reason. They’re convenient, quick and can even spark a little joy through our interactions with them. That’s why if you want to keep ahead of the digital marketing curve it’s obvious that you need to optimise your website for voice search. Think about the questions people would actually ask their virtual assistants and cater to those in your meta data and blog articles. 

So are you ready to change up your digital marketing strategy this year? What digital marketing trends are you going to implement this year? If you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!

12 Digital Marketing Lessons Learnt in 2019

Digital marketing is something that we think is extremely reactive. It is always changing and growing, therefore we have to learn to keep up with it if we want to succeed at it. So, now that it’s coming to the end of the year, we thought we’d look back on the campaigns we’ve done and reflect on the 12 digital marketing lessons learnt in 2019.

Technologies change – principles don’t

Technology is a fundamental part of digital marketing and unfortunately for us, this means algorithms are always changing. However, the core principles of digital marketing don’t. Even without algorithms, it all comes down to providing the optimum way in which users get information they are looking for. So, as long as you’re providing great content, on the right platform then you’re going to get some traction.

There’s no quick fix

Rome wasn’t built in a day and neither was the top spot of Google for your ultimate keyword. Digital marketing takes time no matter which channel you’re looking at. Social media, search engines, email marketing – all of these take consistency and experience to get right. You can’t just apply one small fix and expect to see results. Success in digital marketing is a slow process but well worth the wait.

Test, test and test again

When it comes to digital marketing lessons we think that testing is the biggest one. Testing out ideas through A/B testing is key to learning more about your audience and what they want. So, make sure you do your tests across all your digital marketing channels and make notes on what won users over.

Data is your best friend

Bouncing off the above point – data is your best friend. Data is how you’re going to know what is working and what isn’t working. Monitor campaigns closely – did they bring more web page visitors? Did they bring more conversions? If not, can you find out the reason why? Check out exit rates, bounce rates and other behavioral statistics. Whilst they may not paint a full picture, they could give a small indication as to what went wrong.

Don’t get caught up in the latest gimmick

We all love a good trend, but if it’s not beneficial or delivering anything in return it’s not worth it. Basically the bottom line is that parallax scrolling and Facebook prank videos are cool but they’re not the reason customers want to work with you.

Nobody has a crystal ball

Digital marketing is unpredictable. No one knows for certain what is going to happen in the future. So instead of trying to stay one step ahead of the algorithm changes or digital marketing trends, just keep an eye out for changes. This way you know you’re going to be getting your strategy right and not building it around some crystal ball prediction.

Focus on messaging

Messaging is key for any business using digital marketing to gain more exposure and customers. After all, your messaging is what people will take in the most and remember the most. Remember – messaging is not just about words, it’s also about what people can perceive through your website design, email layout or social media branding. So make sure you focus on what you want to portray and get it right.

Social isn’t about followers anymore

We’ve already explained the rise of the micro-influencer on here. Engagement, and not followers, is now the metric all businesses should be chasing.

It’s all about the user

Social media platforms and search engines are always searching for the best ways to provide the user with the best user experience. Therefore, you should take the same stance with your website. Make sure everything is easy for the user to find – popular pages should be clear, CTAs should be prominent and contact forms should be easily accessible. We’ve even listed some of the best ways to improve user experience right here on this blog if you want to find out more.

Content is still king

Long live relevant and useful content! We know content marketing has been around for a while now, but it doesn’t show any signs of disappearing yet. Users spend more and more time digesting content now than ever before, so it makes sense that although it is 2019, people are still chasing that content!

Be human

Of course you can do things to your digital marketing campaigns to appease the search engines and crawl bots. But you should be more concerned about changing your website to please your customers. Again, it’s all about user experience! Make your campaigns human and relatable, not soulless for the SEO purposes.

Have fun!

Having fun and experimenting with digital marketing can produce some pretty great results. So just let your business be itself and have fun, after all, there isn’t another business quite like it.

So those are the top 12 lessons we’ve learnt about digital marketing in 2019. What were your biggest lessons?

As always, if you need any further assistance with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!