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Brighton SEO Key Takeaways And Lessons

By 7 September 2016No Comments

If you follow us on Twitter then you probably already know that we attended Brighton SEO last week. For those of you who don’t know what Brighton SEO is, it is basically one of the biggest search marketing events in the world that brings marketers together to talk all things search engine optimisation. The event hosted many different sessions from talks and seminars to workshops and masterclasses. They even had a little after-party at the end. Pretty cool, right? That’s why we thought it wouldn’t go amidst if we talked about some of the Brighton SEO key takeaways.

While we were lucky enough to attend we know that many people couldn’t so we thought that we would dedicate a whole post to exactly all the things we learnt at Brighton SEO. Before we get started in sharing our knowledge we’d just like to say that we couldn’t actually attend all of the sessions due to some of them being on at the same time. So, we attended sessions about analytics, links, voice search and the future of search. No without further delay here are our top Brighton SEO key takeaways and lessons.


This talk was all about how you can optimise your use of Google Analytics to get the most out of it. Additionally, there was some discussion about the new Google 360 Suite and what products it will offer in the very near future.

Google 360 is basically a paid for premium version of all of Google’s marketing products such as Analytics, Tag Manager, Optimize and much more. However, you’ll be paying a hefty £90,000 per annum. Ouch. That’s why this seminar all about getting the most out of Google’s free products was so important. You should always push your free tools to their limit before even considering paying through the nose. Unsurprisingly, you can push Google’s Analytics pretty far before you need to upgrade to the paid versions.

So what was the expert advice? Well mainly it was to educate yourself on everything analytics can do for you. Take the Google Analytics course and the Google Analytics IQ exam. Also, don’t forget about some of Google Analytic’s more underused tools like data importing to compare historical data and multi-channel funnels so that you can keep on top of all of your conversions.

Google Tag Manager was also a hot topic at this talk, mainly because it is so underused. Remember that you can use Tag Manager to monitor all kinds of on-site behaviour from watching videos, clicking a particular or all behaviours from certain types of users.

Brighton SEO Key Takeaways analytics


The never ending battle of links and link building is always a hot topic when it comes to SEO. This is mainly because it is one of the most difficult techniques to master to the point of effectiveness.

The most debated subject about links at this particular talk was about different types of redirects and the impact that they have on SEO. First of all, Google have been saying for years that all redirects including 301s, 302s and 307s all carry the same amount of power and all effect your SEO equally. However, after some rigorous testing Christoph Cemper founder of Link Research Tools found that this is completely untrue.

He carried out a series of tests that monitored how quickly redirects were indexed, how much power they passed on to the domain and how long they passed on the power for. It turns out that 301s and 307s take longer to index than 302s. Additionally, 302s never stop passing the power to the domain whereas 301s and 307s did after a couple of weeks.

What do you think of these findings? Should we all start using 302s now instead? Tweet us and let us know.

Brighton SEO Key Takeaways links

Voice Search.

According to speakers at Brighton SEO voice search is growing more and more every year. With 50% of searches in 2020 being predicted as voice searches it’s hard not to take notice. But what does this mean for SEO?

Well, instead of focusing on keywords, it’s now more important to focus on long-tail keywords and questions containing your keywords. This is because people talk more than they type, they are also more likely to initiate searches with questions. So we need to optimise not only our web pages for this but also our content.

Make it easy for search engines to match typical voice searches to your pages and content by including popular long-tail keywords that your audience frequently search for, also include common questions in your articles.

Another great way to optimise for voice search is to create a frequently asked questions page. This way you can target all of the questions your audience will more than likely be asking all in one page.

Brighton SEO Key Takeaways voice search

The Future of SEO.

Have you ever thought about what the Google search engine process would be like in the future? If you haven’t it turns out that many marketers actually have.

Let’s face it, as great as some search engines are they is still room for a lot more improvement. Suggestions included making search more personalised, implementing artificial intelligence so that the search bot can understand your enquiry better, manipulation of voice search and just making search a bit more fun in general.

What do you think the perfect search engine of the future will look like? What are its most important functionalities? And what would you change about the search engine of today? Tweet us and let us know.

Brighton SEO Key Takeaways the future of search

If you enjoyed reading this post then why not hop over to the official Brighton SEO website to listen to podcasts and watch talks from the day.

As always, if you need any further assistance with any of your web projects then please don’t hesitate to contact us either here or on LinkedIn or Twitter. Until then, happy marketing!

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