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Digital Marketing

Technology Tactics: The Best Free Tools In Digital Marketing Today

By 8 September 2023October 3rd, 2023No Comments

There are so many digital marketing tools available online. This can make it pretty overwhelming when you need to choose which ones you are going to use. Whilst a lot of them are pretty decent, there are also a lot of them that cost a fair amount of money. That’s why we thought we’d put together a list of the best free tools in digital marketing today. 

Google Analytics

The OG of online marketing. Google Analytics really is the bread and butter of many marketing professionals all over the world. Why? Because there truly is no limit to the data you can mine from there to gain valuable insights on your digital marketing footprint. Learn about how users came to find your website, how they interacted with your website and even what device they are viewing your website on. Like we said, there really is countless amounts of data to dive into. The only question is how do you decide what to look at first? Check out our SEO guide for some tips before going head first into the data. 


Although there are some paid aspects of Moz, alot of their tools are free. You can create a Moz account for free and get access to tools like the link checker, keyword explorer, local checker and more. All of these tools provide great analysis and next steps on how you can improve your digital marketing strategy. They even have the Moz academy and blog on there where you can learn some of the best tips and tricks of the trade.

Google Keyword Planner

One of the best free tools in digital marketing, especially is you’re trying to get your Google AdWords off the ground. This easy to use tool helps you research keywords by showing the competition, monthly search volumes and PPC costs. The Google Keyword Planner can also suggest keywords you may be interested in trying to rank for. Just put in your website and it’ll will give you a whole list of recommendations along with important data related to the keyword. 


This is very WordPress specific, but it’s definitely worth a mention. Yoast is a WordPress plugin that can help you manage your on-page SEO. It analyses each page and gives you advice on how you can improve your SEO on a page-by-page basis. This is great because sometimes it can be too much to have to remember optimal description lengths, title lengths, alt tags, keyword density and links. Instead, Yoast will just let you know what you’ve missed so that you can fix it. 


Buffer is a great tool for those of us who want to have a consistent social media schedule. Sign up to buffer for free to connect all of your social media platforms together and post from one place. There are alot of different features in Buffer. But some of the most useful ones are: scheduling in advance, reworking content for different platforms and of course social media reports all in one place. 

We hope you enjoyed reading about the best free tools in digital marketing today and are now ready to use some of them yourself. If you’ve still got digital marketing questions or need any other online marketing assistance, get in touch with us. We’d love to see if we can help you out. Until next time – happy marketing.