We think we can all agree that the holiday season is in full swing and we’ve been celebrating here on the 3mil blog with a tonne of festive inspired posts. And as this is our last post of the year we thought we’d tie it all up with a round-up of our favourite festive marketing ads of the year. Let’s face it, although at any time of the year, we find adverts annoying and intrusive, there’s something about Christmas ads that bring us joy.
#GetMoreOutOfGiving. The Very ad this year, dare we say it, stole a bit of John Lewis’ thunder. The ad emcompasses everything we love about a good Christmas ad – heartfelt generosity, thoughtfulness, adventure and of course a happy ending. That’s why it’s at the top of our favourite ads this year.
Marks & Spencer
#LoveTheBear. First of all, the combination of Paddington bear and Christmas just gives us all kinds of festive feelings. By channeling a familiar childhood character Marks & Spencer successfully connect with the consumer and give them a warm fuzzy feeling inside. The perfect feeling of Christmas!
#ShowThemYouKnowThem. By bringing together family and the gift of giving Boots really hit the nail on the head with this emotional advert. Teaming up everyday life with a beautiful soundtrack really allows the true meaning of Christmas to shine through.
#TisTheReasonToBeJolly. Taking viral videos from social media and placing your product in them is nothing but a stroke of genius. By using videos the public are already familiar with and enjoy watching Iceland have created a effective but also fun ad.
So those are our favourite festive ads for Christmas 2017! Which was your favourite?