Whilst most of the world is waiting inside the safety of their homes for the global health crisis to subside, it is still business as usual for many SMEs – just at the home office! If you run a small business, you know better than anyone that even before the pandemic, it was hard to switch off. As lockdown measures persist and we’re finding ourselves not being able to go to that networking lunch, pick up a local newspaper or sponsor a local event. However that doesn’t mean that we can’t find other ways to put our SMEs into the forefront of our potential customers’ minds. That’s why we’ve put together a list of our favourite digital advertising ideas that you can carry out from the comfort of your home office.
Pay-per-click ads are a great way for you to dip your toe into the online advertising world and a great place to start is Google AdWords. If you have a basic knowledge of how search engines and keywords work then starting your first ad campaign on Google AdWords will be a breeze. However before you even start you should definitely take a look at our beginners guide!
Sponsored Social Posts
If your SME is already on social media – which we’re sure it is, then it is relatively quick and easy to set up some sponsored social posts. In particular Facebook and Instagram make it very simple to use their advertising tools. Sometimes it’s as convenient as clicking “sponsor post” on one of your already published posts. But before you begin spending some of your SMEs marketing budget, you need to determine whether social media is relevant to your business – because it’s not always! To get a better insight, do a little research and try to find out whether or not social media ads are going to be beneficial to your SME.
A great way to spread the word about your business is to set up some sort of online competition. You can either do this on your own or collaborate with another small business that is complimentary to your own. The idea of teaming up is that you can get exposure to another pool of marketing contacts who perhaps have not heard of your SME before but are perhaps in the market for your product or service. For example if you sell ethically sourced and organic coffee beans you may want to create a competition with a ethically manufactured home coffee machine. Then, for the online competition you could ask people on social media to snap a picture of their at home coffee art.
You know when you’re having a good read of your favourite blog or listening to your favourite podcasts sometimes those advertising banners pop up or stick to the side of the page? Well, you too could advertise your SME here – sometimes it’s as easy as inquiring and sending over a quick banner idea. However, when pursuing this kind of digital advertisement you want to make sure you’re doing it on a relevant website to your business.
Everyone knows what a blog is – but did you know that you can pay to have a article put up on a blog advertising your product or service in a more subtle way? To do this you want to find a well established blog or online publication within your niche that is accepting guest posts and/or advertorials, pitch your article idea, write it and then get it published. It sounds pretty easy on paper, but this is probably one of the most time consuming online advertisement ideas. You need to take the time to find the right publication and write a compelling and well crafted article.
You’ve heard of the yellow pages? Well online directories are basically the same thing – just online. Once you’re listed in one you can see it benefit your domain authority as well as organic search engines. In terms of execution, this is a pretty easy one to get right – however sometimes it can take up quite a bit of time depending what industry you’re in. If you want to get started in the world of local listings then take a look at our blog article all about it, here.
This is a specific type of social media advertisement. However, we thought it deserved a mention of it’s own just because of how specific you can be with the targeting. If you offer a particular service or product that appeals to a certain type of person – LinkedIn can help you reach them through a personalised LinkedIn Mail. You can even target people right down to their job title.
This works particular well if you can physically demonstrate your product or service. Some of the most popular webinars are “how-to” type demonstrations where you can inform potential customers on the benefits you can provide them with. If you’re completely new to webinars – you probably want to check out a few for research purposes first.
Email Newsletter Features
Similar to an advertorial but in email form! Do you subscribe to a particular email newsletter specific to your industry? Maybe ask them if you can feature in a future one. Some email newsletters even allow you to link to your own website – in the least they will just mention your product or service.
Collaborating with local influencers is another great way to get your SME in front of potential customers who haven’t heard of you before. One way of doing this is to send the influencer some products and/or services that they will then try out and promote to their followers on their channel. Whilst it’s a bit harder to measure the success of influencer campaigns, it’s still a viable option if you’re in the right niche.
We hope this has inspired you to do some digital advertising of your own. If you need any further assistance on how to advertise your SME online or with any website or online marketing projects then please don’t hesitate to contact us right here on our website. Until then, happy marketing!