Overview
A record performance in 2010 has seen Your Golf Travel.com really establish itself and could claim to be the largest golf travel company in Europe.
Objectives
The objective was to design and produce a magazine that provided articles and features previewing major golf events and promoting travel product whilst generating sales and customer loyalty through a series of in magazine promotions and offers.
Solution
3mil created a magazine with visually stunning photography and critically acclaimed journalism at the heart of the design. On key articles we used full images across double spread pages to achieve maximum impact with the photography provided, along with ‘call to actions’ within the promotional sections of the magazine.
Results
The Ryder Cup magazine was sent out in October 2010 and November was our highest sales month of the year, compared to the normal peak month of February. The softer approach of the magazine, when compared to other communication routes, made it much more engaging for our clients and also upped our brand in the marketplace.
What the client said...
“Working with the 3mil team is always a pleasure. The range of designs initially presented gave us a clear route forward for both the brochure and magazine layout. The creative process is structured but not inflexible which is which is great for us as our offers are forever changing. The results of the work to date with 3mil speaks for itself with a brilliant ROI.”
Euan Gillon, Marketing Manager - Your Golf Travel
