Overview
Surrey and Sussex NHS Healthcare Trust was formed on 1st April 1998 following the merger of Crawley, Horsham and East Surrey NHS Trusts. A growing population of 420,000 residents of east Surrey and north-east West Sussex are served by the Trust.
Objective
The objective was to provide Surrey and Sussex Healthcare NHS Trust (SASH) with a consistent look and feel & give them a very flexible visual representation that demonstrated their brand vision, strategy and tone of voice. They wanted a modern and colourful visual identity.
Solution
We created a strapline and symbol, which is at the heart of the brand identity and represents the six key strands of the SASH brand strategy. The diamonds come together to form a positive arrow symbol, which we then translated and applied to example pieces of SASH communication and marketing material to create a coherent and consistent dynamic visual identity.
What the client said...
"The staff have bought into the brand because of the recognition now being achieved. The flexibility of the branding guidelines was shown recently when two different design teams produced literature for us. They don’t look the same but they do look like they’re from the same family. They’ve never become boring."
Fionnula Robinson, Director of Communications - SASH
