Overview
NHS South East Coast is the Strategic Health Authority (SHA) for the NHS in Kent, Surrey and Sussex.
Objective
3mil were briefed to capture the essence and features of the NHS South East Coast Innovation department and translate the findings into a visual identity, which fitted under the regional headquarters brand guidelines.
Solution
With help from the Innovation team through a visual brainstorm session we defined the key attributes – engaging, Innovative, empowerment, new horizons and forward thinking. We took these attributes and formed the graphic device, which was then translated to the four department areas – Innovation, Improvement, Leadership and Research. We also produced a set of Innovation visual identity guidelines to ensure a consistent graphic identity was achieved and maintained at all times across all of the Innovation communications both internally and externally.
