Overview
Inclarity has a passion for improving the way people communicate, using next generation communications tools and working on a platform that supports over 6 million dedicated VoIP lines. Inclarity provides hosted telephony services across the UK, Europe and EMEA.
Inclarity has been working with 3mil for since March 2008 and has used their full range of services, including print & website design, exhibition stands, and email campaigns.
Objective
Every marketing campaign Inclarity runs is there to generate more leads; it’s that simple.
Solution
3mil delivered a series of topical email campaigns from November 2010 to February 2011. Each mailing went to approximately 5000 people. Disaster Recovery was a well-received topic due to the heavy winter snow. Other mailings talked about conferencing, remote management and mobility.
Results
Open rates of more than 10% were regularly achieved throughout this period
The email campaign delivered more than 3x the normal number of appointments they would expect in that time, with one opportunity alone that could deliver a Return on Investment (ROI) of 3000%. Total pipeline value shows a potential ROI of nearly 6000%.
What the client said
Enzo Viscito, a Director at Inclarity, described the 3mil team as “acting as part of their business that they treat like friends. A very professional and flexible outfit.”
