Eltonography Digital Campaign - 3mil created a campaign which utilised all relevant online media channels to boost awareness of the book to a highly targeted audience.
Objective
3mil were tasked to create a campaign which utilised relevant online media channels to boost awareness of the book to a highly targeted audience.
Solution
The campaign focused on winning an Elton John, limited edition silver gelatin print of your choice, signed by Terry O’Neill and a copy of the book signed by Sir Elton John and Terry O’Neill. 3mil created an intriguing and effective email campaign alongside ppc, social networking sites and relevant blogs all linked to the microsite. The microsite incorporated a “Share the love” element which allows friends to pass on the information about the book and competition. It also contained links to view the book in more detail and view video footage of an interview of Terry O'Neill on ITVs “This Morning”.
Client Comments
The email achieved an open rate of 35% with a click through rate of 65%. Eltonography has already been exposed to over 45,000 people with over 12,500 competition entries.
“3mil have impressed us with their creative and strategic thinking. In particular, in the delivery of the Eltonography project and analysis of the results to date, shows that the campaign has delivered on its primary objective.”
Karen Carter, Marketing Manager - EM Books
CLIENT:
EM Books
DATE:
20/11/08
BUSINESS TYPE:
Publishing
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