Bob the Builder & Friends Direct Mail Pack - Bob the Builder, along with Thomas the Tank Engine and Fireman Sam who else could you wish to work with.
Objective
3mil were asked to create a direct mail piece to introduce introduces an innovative new club featuring hardback storybooks with a complimentary DVD mounted in the cover and mixed character activity books in themed monthly deliveries.
Solution
Working with Grolier, 3mil created a direct mail piece and insert aimed at mothers of young children. Starting with 3 varying concepts the above creative was chosen and 3mil created the entire pack from creative, copy writing, image manipulation and final artwork.
Client Comments
“It was a pleasure to work with the 3mil team on our Bob the Builder Club creative. The years of direct mail experience they have shined through and was of great benefit to us.”
Antonia Skates, Creative & Production Coordinator, Grolier UK
CLIENT:
Grolier UK
DATE:
20/01/08
BUSINESS TYPE:
Direct Marketing
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