In the old days direct mail had a really negative image as mountains of it landed on desks up and down the country. Today email spam has overtaken direct mail.
Today’s direct mail is actually more likely to be opened, as it is something different. Once the envelope is opened you get the chance to promote yourself so let’s make sure your direct mail looks great and gets your message across.
3mil can develop, produce and deliver mailers that attract and excite your audience so that they respond in the desired way, delivering the results you are looking for.
Direct Mail is ultimately targetable, going only to the people you address it to (maybe the odd secretary or PA), so your responses are far more likely to be good opportunities. Digital customisation makes version testing quick and easy. Combine this with campaign specific landing pages and varied telephone numbers and you can easily see which versions work best, and then take those learnings forward to the next campaign.
If you’re considering trying direct mail as something that’s now a bit different, let’s have a chat soon, call Lorna on 020 7199 3880.