Email marketing is far cheaper than snail mail – everyone knows that – and obviously far faster.
More importantly it enables your customers to respond more easily, whether that’s following links to your website or replying directly. Reporting allows you see how your customers have engaged with your email, whether they have opened or clicked through, and with the correct tracking in place, see the journey they took through your website, allowing you to develop more targeted communication.
With more and more companies sending email, it’s a cluttered market place, and) your emails need to stand out if they are to have any chance of being read and responded to; what are you doing to ensure this is the case?
3mil will provide you with a template that enhances your brand and can advise on content if you’re new to email marketing. Even if you’re not, we can help you make sure your email communication enhances your marketing calendar with relevant communication.
Of course we will make sure you are following the rules (unsubscribe links in place etc.) and we will advise on content to minimise the likelihood of your email ending up in someone’s spam folder or worse still, your company getting ‘blacklisted’
After you’ve hit send, we will provide a campaign report, so you know who has opened, clicked or forwarded your email, and help you keep your database clean removing bounced email address and unsubscribes.