Once you have your new brand, it needs to be used correctly both internally and externally. Without guidelines that tell people what they can, and cannot, do your brand can quickly be diluted and therefore lose impact.
A set of brand guidelines tell people how to use the logo, the colour schemes, the right fonts and the stock images in a way that keeps your brand communicating to the right people and portraying your business personality in the same way.
Brand Guidelines can be as simple or as complicated as you want. From a large company handbook, to a more simple set of brand guidelines that show how to use the brand logo, the strapline, colours, fonts and imagery - 3mil has provided both for clients such as Surrey and Sussex NHS trust and Reigate and Banstead Council.